When working with new Etsy sellers, I’ve noticed that there are a few key areas that Etsy shop owners are missing that are must-haves for a professional looking shop. This missing information is like a missing store name on the front of brick and mortar stores or a missing sales associate behind the counter. Check out the must-haves that you should add to your shop today!
#1: The Etsy Shop Owner Photo
The shop owner photo is your chance to put a face behind your shop name. Etsy buyers are looking for the human experience that they can’t get from a corporate website. They want to know you and be a part of your story. Have someone take your photo with a non-distracting background and make sure you’re smiling.
The best part is, all that needs to appear in this picture is your head and shoulders. No need to change out of your yoga pants! Make sure the photo is bright and welcoming because this photo represents you and is your opportunity to greet customers that enter your shop. Click here for photo tips that will also help with your shop owner photo.
#2: The Etsy Shop Title
The Etsy shop title is the line of text that appears underneath your shop name. The shop title where you will tell your customers what you are selling and what it can do for them. I often refer to this as the tagline because a lot of shops use their tagline as their shop title. You have up to 55 characters to use here so make sure to take advantage of the space.
Another vital reason to fill this info in is that Google uses this as your shop title in their search results. This means that you want to use keywords that a buyer might use to find your products when searching Google. The shop title is an excellent opportunity to use as many descriptive words as you can to help market your products to shoppers searching on Google and other search engines. Try to use long-tail keywords to really get specific.
If you don’t know what to write here, you can combine what you sell and what your products can do for your customer. Here are a few examples:
- Natural Bath Products to Make You Feel Radiant
- Personalized Christmas Ornaments to Beautify Your Tree
- Printable Planner Stickers to Decorate Your Schedule
#3: The Etsy Shop Icon
The Etsy shop icon is the square photo you will see at the top of Etsy shops which appears to the left of the shop name. If you don’t have one, a blank square will appear which makes it look like something is missing from your shop. To create a shop icon I recommend using Canva which is a free online design program. They have templates for Etsy shop icons and make creating a shop icon that aligns with your branding super easy.
The shop icon is fairly small, so I recommend that you include your business name or logo only. I wouldn’t recommend using a photo of yourself or a photo of your products as a shop icon. Trying to add too much will make it appear busy and hard to read.
Takeaways for Etsy Shop Must-Haves:
- Make sure you have a bright and smiling photo of yourself uploaded in the shop owner section
- Fill in your Etsy shop title with info about what you sell and how it benefits your customers
- Add a shop icon that aligns with your branding and includes your shop name or logo