When your sales are slow it can be easy to feel like you’ve done something wrong. Usually that’s not the case. Retail sales are a constant roller coaster ride of ups and downs that often can’t be explained. Here are some tips that will help you stay motivated and moving forward with your business when sales are slow.
Find Something That Motivates You
It’s hard to stay positive and motivated when sales are down. So take this time to lean on some motivational tools.
- One of my favorites is music. Different music motivates us so find a positive song that really speaks to you or better yet a positive playlist. Click here for a YouTube playlist of motivational songs that Handmade Journey members have recommended.
- Read a motivational book or audiobook. One of my favorites is You Are a Badass* by Jen Sincero.
- There are a ton of YouTube channels and podcasts out there that are motivational. I love the GoalCast channel on Youtube because it shares inspirational stories of people’s rise to the top. Brilliant Business Moms is one of my favorite business podcasts. Beth Anne delivers content for business owners in a positive and encouraging way.
- Laughter can truly be the best medicine. Find a new comedy moive or TV show that’s guaranteed to make you laugh.
Find an Accountability Buddy
Each of us needs someone that we can talk to about our business. Here are a few ways to best use an accountability buddy.
- Find someone who has a similar business or is at a similar stage in their journey. Check in with them to share your successes and struggles.
- Have an honest discussion with your accountability buddy about the things that can veer you off track with your business. Let them know the things that have derailed you in the past so that they can motivate you when those things come up in the future.
- Commit to a regular check-in time and put it on the calendar. Knowing that you are going to be checking in with your accountability buddy is often enough to keep you motivated and moving forward with your business.
Learn a New Skill
Slow times in your business can be useful for learning a new skill which helps us keep our minds active and busy.
- See if there are any local crafting courses being offered in your area. Being around other creatives can be super motivating. Even a paint night can be enough to break you out of the trap of feeling unmotivated.
- Sign up for an online class through SkillShare. They have tons of classes in areas like painting, crafting, cooking, marketing and so much more. Click here to get two free months of SkillShare*.
Try Something New in Your Business
This is where you take the new skill you learned or something you’ve been wanting to try and you put it into practice. Shaking things up by trying something new can help us stay interested in our businesses even when things aren’t going as well as we would like.
- Try a new way to drive traffic to your Etsy shop. Click here to learn some new ideas like hosting a giveaway, online party or signing up for a craft show.
- Create a product that is different from anything you’ve created before. Sometimes it can take a while to hone in on a product that your customers will go crazy for. So try something new. It doesn’t have to be drastically different either. Try a new color scheme or a new technique.
- Create a new shop icon or cover photo for your Etsy shop. Sometimes when our business feels a little stuck it can do wonders to freshen up our shop. Try using a free program like Canva.com which has free templates for shop icons and cover photos.
Remember How Far You’ve Come
When I’m feeling a little bummed out about my business I love to take a look back and remember all the things I’ve already accomplished.
- Keep track of your sales in a fun way. You can buy beautiful scratch off maps that are similar to a lottery ticket to celebrate each sale in a new state or country. Click here to see an example of a US scratch off map* on Etsy and click here to see an example of a scratch off world map* on Etsy. You can also print off coloring pages from your computer and color in each state or country as you make a sale.
- Look back at your older photos or social media posts. Often I’ve found that I’ve fine tuned my product creation and my photos over time without even realizing it. Taking a look back at photos you’ve taken a few months or years ago can really be eye opening to show you how much you’ve grown.
- Read some of your past reviews to remember how happy your products have made buyers in the past. Creating a product that people love is often one of the main reasons that we all start a handmade business so this alone can often be really motivational.
- Take a screenshot of accomplishments like when you hit your first 100 sales or when you receive a really great review. You can even print these out and tape them up around your workspace.
Ready Your Business For Busier Times
The best way to make use of slower times is to really work on your business so that you’re ready for busier sales periods like the holidays. You’ll stay busy which can help you stay motivated.
- Take the time to get organized. Make sure you have all of your supplies in stock and that you’re caught up on paperwork. When sales are busier we often don’t have as much time for things like this so the slow times can be a perfect way to get caught up.
- Get your shop in tip top shape. Really learn and implement SEO strategies so that you can appear in as many search results as possible. Also take new photos of your products to make your shop look fresh and inviting. And grab your freebie Etsy Shop Makeover Checklist which will help make sure you’ve covered all the bases and have built a shop with a solid foundation.
- Train a friend or family member to help you with your business. Many sellers, especially those who create holiday decor or products that make a great gift find that their sales go up exponentially during the holiday season. Use the slower times to find someone who is willing to help with your business and train them to make your products or package your products.
- Prepare some freezer meals during your slow times so that you’ve got a quick and easy dinner already made on nights you’ve got a ton of orders to work on. HappyMoneySaver.com has a ton of quick and easy options.