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Ways to Stay Motivated When Sales Are Slow

Ways to Stay Motivated When Sales Are Slow

When your sales are slow it can be easy to feel like you’ve done something wrong.  Usually that’s not the case.  Retail sales are a constant roller coaster ride of ups and downs that often can’t be explained.  Here are some tips that will help you stay motivated and moving forward with your business when sales are slow.

Here are some tips that will help you stay motivated and moving forward with your handmade business when sales are slow.

Find Something That Motivates You

It’s hard to stay positive and motivated when sales are down.  So take this time to lean on some motivational tools.

  • One of my favorites is music.  Different music motivates us so find a positive song that really speaks to you or better yet a positive playlist.  Click here for a YouTube playlist of motivational songs that Handmade Journey members have recommended.
  • Read a motivational book or audiobook.  One of my favorites is You Are a Badass* by Jen Sincero.
  • There are a ton of YouTube channels and podcasts out there that are motivational.  I love the GoalCast channel on Youtube because it shares inspirational stories of people’s rise to the top.  Brilliant Business Moms is one of my favorite business podcasts.  Beth Anne delivers content for business owners in a positive and encouraging way.
  • Laughter can truly be the best medicine.  Find a new comedy moive or TV show that’s guaranteed to make you laugh.

Find an Accountability Buddy

Each of us needs someone that we can talk to about our business.  Here are a few ways to best use an accountability buddy.

  • Find someone who has a similar business or is at a similar stage in their journey.  Check in with them to share your successes and struggles.
  • Have an honest discussion with your accountability buddy about the things that can veer you off track with your business.  Let them know the things that have derailed you in the past so that they can motivate you when those things come up in the future.
  • Commit to a regular check-in time and put it on the calendar.  Knowing that you are going to be checking in with your accountability buddy is often enough to keep you motivated and moving forward with your business.

Learn a New Skill

Slow times in your business can be useful for learning a new skill which helps us keep our minds active and busy.

  • See if there are any local crafting courses being offered in your area.  Being around other creatives can be super motivating.  Even a paint night can be enough to break you out of the trap of feeling unmotivated.
  • Sign up for an online class through SkillShare.  They have tons of classes in areas like painting, crafting, cooking, marketing and so much more.  Click here to get two free months of SkillShare*.

Try Something New in Your Business

This is where you take the new skill you learned or something you’ve been wanting to try and you put it into practice.  Shaking things up by trying something new can help us stay interested in our businesses even when things aren’t going as well as we would like.

  • Try a new way to drive traffic to your Etsy shop.  Click here to learn some new ideas like hosting a giveaway, online party or signing up for a craft show.
  • Create a product that is different from anything you’ve created before.  Sometimes it can take a while to hone in on a product that your customers will go crazy for.  So try something new.  It doesn’t have to be drastically different either.  Try a new color scheme or a new technique.
  • Create a new shop icon or cover photo for your Etsy shop.  Sometimes when our business feels a little stuck it can do wonders to freshen up our shop.  Try using a free program like Canva.com which has free templates for shop icons and cover photos.

Remember How Far You’ve Come

When I’m feeling a little bummed out about my business I love to take a look back and remember all the things I’ve already accomplished.

  • Keep track of your sales in a fun way.  You can buy beautiful scratch off maps that are similar to a lottery ticket to celebrate each sale in a new state or country.  Click here to see an example of a US scratch off map* on Etsy and click here to see an example of a scratch off world map* on Etsy.  You can also print off coloring pages from your computer and color in each state or country as you make a sale.
  • Look back at your older photos or social media posts.  Often I’ve found that I’ve fine tuned my product creation and my photos over time without even realizing it.  Taking a look back at photos you’ve taken a few months or years ago can really be eye opening to show you how much you’ve grown.
  • Read some of your past reviews to remember how happy your products have made buyers in the past.  Creating a product that people love is often one of the main reasons that we all start a handmade business so this alone can often be really motivational.
  • Take a screenshot of accomplishments like when you hit your first 100 sales or when you receive a really great review.  You can even print these out and tape them up around your workspace.

Ready Your Business For Busier Times

The best way to make use of slower times is to really work on your business so that you’re ready for busier sales periods like the holidays.  You’ll stay busy which can help you stay motivated.

  • Take the time to get organized.  Make sure you have all of your supplies in stock and that you’re caught up on paperwork.  When sales are busier we often don’t have as much time for things like this so the slow times can be a perfect way to get caught up.
  • Get your shop in tip top shape.  Really learn and implement SEO strategies so that you can appear in as many search results as possible.  Also take new photos of your products to make your shop look fresh and inviting.  And grab your freebie Etsy Shop Makeover Checklist which will help make sure you’ve covered all the bases and have built a shop with a solid foundation.
  • Train a friend or family member to help you with your business.  Many sellers, especially those who create holiday decor or products that make a great gift find that their sales go up exponentially during the holiday season.  Use the slower times to find someone who is willing to help with your business and train them to make your products or package your products.
  • Prepare some freezer meals during your slow times so that you’ve got a quick and easy dinner already made on nights you’ve got a ton of orders to work on.  HappyMoneySaver.com has a ton of quick and easy options.

*This post may contain affiliate links as noted with an asterisk*, which means that if you click on one of the links I’ve included, I’ll receive a small percentage of the sale if you should make a purchase. But I only share products that I have tried and love or I would actually purchase myself.
What Really Happens After You Create Your First Etsy Listing

What Really Happens After You Create Your First Etsy Listing

You’ve taken the big leap and started an Etsy shop.  You’ve created an awesome product and you’ve gone through the confusing steps of creating your first Etsy listing.  Give yourself a huge pat on the back because many makers don’t make it that far.  But your first listing is just the beginning.  So what really happens next?

After you create your first Etsy listing it may feel like the hard work is over. But really it's just beginning. Learn what really happens for an Etsy seller after creating their first listing.

You Wait

Etsy listings build momentum over time. It can take time to build that initial momentum that will help you start to see consistent sales.  So you’re going to likely be waiting a bit before your first sale happens.  I know this part can be frustrating because you’ve put in a good amount of effort already and it’s hard to be patient.

So here are a few things you can do to help shorten that wait:

  • If you have family and friends who you think might want to help support your venture, reach out to them. You can create a special discount code to give them extra incentive to make a purchase.
  • Try Etsy Promoted Listings.  Promoted listings are ad spaces that help boost your products placement in the search results.
  • Create social media accounts for your business and share your new listings there.  A Facebook page is a great place to get started.
  • Try introductory pricing where you start your product off at a lower price.  Make sure that the regular price is listed so that buyers understand the value of the product. I list the introductory price in the image as seen below and at the top of the product description.  Mention that the introductory price is available limited time only to encourage buyers to act quickly.

You Realize You Need to Learn All About SEO

Many sellers have no clue what SEO is or why it’s so important.  If that’s you, no worries.  Search engine optimization is something that everyone struggles with but it can make a huge difference in your shop.

Take the time to read through my SEO articles here on the blog and you’ll be well on your way to learning what you can do to ensure your listings appear in the search for as many Etsy buyers as possible.

You Discover Good Photos Are a Must

Good photos can make all the difference in how many views your listing receives.  Buyers prefer bright and inviting photos where the product is showcased on a neutral background.  Use the same background for all of your photos for a cohesive look.

You’ll also need to find a great spot to take your photos.  Avoid direct sun because it’s just too harsh.  My favorite spots are right beside a big window or outside under a porch.

Photography training can go a long way toward improving your photos.  Taking time to learn a few basics like how to get the best light and how to edit your photos will make a huge difference.  Check out my photography tips blog article to get you started.

You Find Out You’ll Be Wearing a Lot of Hats

When you open an Etsy shop you’re starting a business.  Running a business requires a lot of skills in areas that you may not be familiar with like marketing, shipping, customer service, and so much more.

I know it can seem tempting to try to learn everything at once but just start with the essentials.  If you’ve created a listing go ahead and research what you’ll use to package your order.

Then figure out which shipping service you’d like to use.  If you’re in the US I recommend using the US postal service.  You can print labels right through Etsy at a discount.  If you’re using USPS Priority Mail shipping you can even get free boxes.

You Do It All Over Again

The more listings you have the better chance you will have of achieving consistent sales. After you’ve created your first Etsy listing make a short term goal of adding 5-10 listings.

It’s important to keep innovating and trying new things to see which products will do best for you on Etsy.  Make a long term goal of getting to 50 listings.  Many sellers report that they start to see consistent sales on Etsy when they get to 40-50 listings.

Hang in there and focus on moving forward little by little.  Don’t start out feeling like you need to tackle everything.  This is your own handmade journey so don’t compare yourself to other Etsy shops.  Just do what feels right for you and stick with it!

 

Want some help with your SEO?  Click below to grab your free SEO checklist!

Get Paid to Shop on Etsy & Grab your Free $10

Get Paid to Shop on Etsy & Grab your Free $10

Online shopping is by far one of my fav things to do.  No long lines, I can multitask while I’m shopping, and the selection is endless.  So what I told you that you could get paid to shop online on your favorite sites like Etsy?

Ever wish you could get paid to shop online? With Ebates, you can! It's completely legit. Shop on your fav sites like Etsy.

Sounds too good to be true right??

That’s what I thought too until I looked closer at Ebates.  I had heard about it years ago but never took the time to understand it and thought it was a scam.  But I’ve done a ton of research and it’s totally legit!

Ebates has affiliate relationships with thousands of online stores.  When you purchase through them they get a commission and as an incentive to shop through Ebates they’ll pass on a portion of that commission to you.  You’ll get a percentage of your purchase as cash back automatically.

And your favorite stores are available within Ebates including Etsy, Amazon, Kohls, Fabric.com, and so much more!  There are even travel sites in there like hotels.com, Travelocity, and Expedia.

So how does it work?

It’s super simple.

First, click here to create a free account at Ebates.

Second, use the Ebates website, app or browser toolbar to find stores you’re already shopping at.

Third, go to the online store through Ebates and make a purchase.

Fourth, you get paid!  You’ll get a direct deposit or a big fat check every quarter!

And the best part?

When you make your first purchase through Ebates they’re going to give you $10, just for making a purchase.  It’s seriously the easiest $10 you’ll ever make.

You’ll even get paid every time you refer one of your friends to Ebates.

Ready to sign up?

If you’re ready to sign up for Ebates, simply click the link below.  It’ll take just a few minutes and you’ll be ready to start making purchases and getting cash back.  Most people earn several hundred bucks every few months just from making purchases they were already making.

Use Ebates to get paid to shop online at all your favorite stores like Etsy!

The Ebates links in this article are referral links.  I only recommend products or services that I’ve used and love.

 

Etsy Fall Keyword List

Etsy Fall Keyword List

Fall is my absolute favorite season.  Pumpkin spice everything, sweaters, and no more humidity!  It’s time to start putting fall keyword phrases into relevant listings.  To help get you started making over your listings for fall, I’ve created a fall keyword list for you.

Autumn is almost upon us. Check out this list of fall keyword phrases for use in your Etsy shop.

  1. Fall
  2. Autumn
  3. Thanksgiving
  4. Autumn Centerpiece
  5. Fall Mantel Decor
  6. Thanksgiving Table
  7. Harvest Decor
  8. Cold Weather Gear
  9. First Thanksgiving
  10. Thanksgiving Outfit
  11. Fall Planner Stickers
  12. Fall Themed Party
  13. Give Thanks
  14. Fall Banner
  15. Pumpkin Spice

If you’re still struggling to come up with keyword phrases, you’ll love the resources inside the Handmade Journey Academy.  Our members receive extensive SEO training, longer keyword phrase lists for every season and holiday, access to Etsy experts to get all of their questions answered, plus a whole lot more.  The doors are opening again soon!  Click here to be notified when the doors reopen.