All Etsy sellers are focused on boosting sales. One of the best ways that you can do this is to manually renew your listings. When you manually renew your products your listings will appear higher in the search results for your chosen keyword phrases which is the goal of a good SEO strategy. This will help you achieve more views and more sales. Read below to learn more about renewing.
What is renewing?
Renewing a listing within Etsy gives the product a new listing date and a new expiration date which is four months from the date you renew the listing. Etsy charges 20 cents each time you renew a product. Most Etsy sellers only renew products when they sell or when they expire. It’s not well known, but you can manually renew your listings at any time.
Why should I renew my listing before it expires?
Renewing is important because of a factor that determines your products appear in the Etsy search results called recency. Recency refers to how recently each product was added to Etsy either through a new listing or through a renewal. Etsy gives recently renewed products a boost in the search engine rankings.
Products are renewed when they are initially added to Etsy, when they are manually renewed or when they are sold and auto-renewed. This is why the Etsy search results adjust many times throughout the day as products are sold and renewed. One of the best ways to give yourself a boost in the search ranking is to manually renew your listings. When you appear higher in the search results you have a much better chance of getting views which equal sales.
How do I manually renew my listings?
There are two ways to renew an active listing within Etsy.
- You can renew a listing from your Listings Manager by checking the box of the item you want to renew. Then scroll to the top of the page and clicking Renew. You can also select Renew from the gear menu of the item you’d like to renew.
- The second way to renew within Etsy is from any listing page. As long as you are signed in, a set of listing tools will be at the top of each listing page. Click Renew.
What is the goal of renewing my listings?
The ultimate goal of renewing is to give your product a big boost in the Etsy search results for your chosen keyword phrases. Ideally, you want to appear in the first 192 listings for the keyword phrase that you’ve added to the front of your title which means you’ll appear on one of the first 4 pages of search results. Buyers often only look through the first few pages of results for a keyword phrase before they move onto a new keyword phrase. This means you’ll be a lot more likely to receive views if your product appears on the first 4 pages.
If you’re already appearing in the first 192 search results for the keyword phrase you’ve added to the front of your title you may not need to manually renew your product or you may want to choose a more competitive keyword phrase.
How often should I renew my listings?
There are a few different factors that determine how frequently you should renew your listings.
- Keyword phrase competitiveness: If you are using keyword phrases that have a lot of competing products appearing for the phrase within Etsy you will need to renew your product more frequently.
- Momentum of the listing: A product that has been on Etsy for a while and has achieved good sales in the past will rank higher than a new product. You may have to renew a new product or one that has less momentum more frequently.
What time of day should I renew my listings?
You should renew your listings at a time when your target market is most likely to be online shopping. This can vary depending upon the target market and their location. For me, early evening around 7 PM has given the best results with mid-morning around 10 AM following closely behind.
One way to research this is to take a look at the times that you’ve received sales in the past. One of the easiest ways to do this is to look through your Etsy sale email notifications to see if you can spot any trends based on the times. You can also view the order times from the Detailed Stats within Etsy but you can only see the times when viewing each day individually so this can take more time.