You’ve taken the big leap and started an Etsy shop. You’ve created an awesome product and you’ve gone through the confusing steps of creating your first Etsy listing. Give yourself a huge pat on the back because many makers don’t make it that far. But your first listing is just the beginning. So what really happens next?
Etsy listings build momentum over time. It can take time to build that initial momentum that will help you start to see consistent sales. So you’re going to likely be waiting a bit before your first sale happens. I know this part can be frustrating because you’ve put in a good amount of effort already and it’s hard to be patient.
So here are a few things you can do to help shorten that wait:
- If you have family and friends who you think might want to help support your venture, reach out to them. You can create a special discount code to give them extra incentive to make a purchase.
- Try Etsy Promoted Listings. Promoted listings are ad spaces that help boost your products placement in the search results.
- Create social media accounts for your business and share your new listings there. A Facebook page is a great place to get started.
- Try introductory pricing where you start your product off at a lower price. Make sure that the regular price is listed so that buyers understand the value of the product. I list the introductory price in the image as seen below and at the top of the product description. Mention that the introductory price is available limited time only to encourage buyers to act quickly.
You Realize You Need to Learn All About SEO
Many sellers have no clue what SEO is or why it’s so important. If that’s you, no worries. Search engine optimization is something that everyone struggles with but it can make a huge difference in your shop.
Take the time to read through my SEO articles here on the blog and you’ll be well on your way to learning what you can do to ensure your listings appear in the search for as many Etsy buyers as possible.
You Discover Good Photos Are a Must
Good photos can make all the difference in how many views your listing receives. Buyers prefer bright and inviting photos where the product is showcased on a neutral background. Use the same background for all of your photos for a cohesive look.
You’ll also need to find a great spot to take your photos. Avoid direct sun because it’s just too harsh. My favorite spots are right beside a big window or outside under a porch.
Photography training can go a long way toward improving your photos. Taking time to learn a few basics like how to get the best light and how to edit your photos will make a huge difference. Check out my photography tips blog article to get you started.
You Find Out You’ll Be Wearing a Lot of Hats
When you open an Etsy shop you’re starting a business. Running a business requires a lot of skills in areas that you may not be familiar with like marketing, shipping, customer service, and so much more.
I know it can seem tempting to try to learn everything at once but just start with the essentials. If you’ve created a listing go ahead and research what you’ll use to package your order.
Then figure out which shipping service you’d like to use. If you’re in the US I recommend using the US postal service. You can print labels right through Etsy at a discount. If you’re using USPS Priority Mail shipping you can even get free boxes.
You Do It All Over Again
The more listings you have the better chance you will have of achieving consistent sales. After you’ve created your first Etsy listing make a short term goal of adding 5-10 listings.
It’s important to keep innovating and trying new things to see which products will do best for you on Etsy. Make a long term goal of getting to 50 listings. Many sellers report that they start to see consistent sales on Etsy when they get to 40-50 listings.
Hang in there and focus on moving forward little by little. Don’t start out feeling like you need to tackle everything. This is your own handmade journey so don’t compare yourself to other Etsy shops. Just do what feels right for you and stick with it!