5 New Ways to Drive Traffic to Your Etsy Shop

There are a lot of traditional ways to drive traffic to your Etsy shop that get talked about over and over.  Working on your SEO and posting frequently on social media are the two areas where most Etsy sellers spend the majority of their time.  But if you’re ready to try something new there are other creative ways available to you.  Read on to learn 5 new ways that you can drive traffic to your Etsy shop.

Tired of using the same old methods to drive traffic to your Etsy shop? Check out 5 new tips to try to increase your views and your sales.

Collaborate with other sellers

Collaborating with other sellers is one of my favorite ways to increase traffic to your Etsy shop.  I recommend finding a seller who is marketing to a similar target audience.  For instance, if you sell soap you may want to connect with a seller who sells wash cloths.  If you sell earrings you may want to connect with a seller that sells bracelets.

There are many different ways that you can help each other.  You can share each other’s products on social media.  You can set up an Instagram pod and hype up each other’s social media posts.  You could also host a giveaway together.  Check out the next tip for info on giveaways.

Host a Giveaway

Giveaways are an amazing way to build buzz around your Etsy shop and get new followers on social media.  My favorite way to host a giveaway is to collaborate with another seller so that you can get the giveaway in front of your followers as well as their followers.  This is great exposure for your shop and a great way to gain new followers.

One way to do this is to set up a giveaway on Instagram.  One of the entry qualifications should be to follow the Instagram accounts for you and the seller you’re collaborating with.  Social media platforms often change the rules for what is allowed when hosting a giveaway so before you host one make sure to read up on Instagram or Facebook’s latest rules.

Set up an Email List

An email list is crucial for your handmade business, especially if you plan to set up a standalone website down the road.  I compare an email list to a savings account.  You’ll make deposits now as you get new signups that you can cash out later when you send marketing emails.  Most people aren’t as eager to give out their email address these days so make sure to offer them an incentive such as entry into a giveaway or a percentage off their next order once they sign up.

For an email marketing service, I love MailChimp because it’s free for up to 2,000 subscribers.  MailChimp will allow you to collect email addresses and will also allow you to send emails to your list.  They have recently added free automation so you can even set up automated emails to go out to new subscribers as they join your list.

Participate in a craft show or vendor event

Local events, especially those in the 4th quarter of the year can be a really great way to boost sales.  Look for a fall or holiday event.  Make sure to double check the booth fees and any commissions that the event holders may request before you sign up to make sure you feel confident you can still make a profit.  Also ask about past attendance to make sure it sounds worthwhile of your time.

To drive traffic to your Etsy shop after the event, make sure you have promo materials like brochures or cards to hand out to the event attendees with your web address and email listed.  Also, make sure you collect email addresses during the event so that you can market to the attendees later and direct them to your Etsy shop.

Host online parties

Take a cue from direct sales companies and offer to host an online party for a family member or friend.  It’s as easy as setting up a  Facebook event for the party and figuring out incentives and hostess rewards.  Link to your Etsy shop inside the event and add photos of your products to the event.

A lot of companies offer the hostess 10% of total sales in credits once the total party sales reach a certain amount.  I would recommend giving out a few incentives or prizes to attendees to build excitement.  An example could be a coupon for $10 off a $50 purchase.

Another way to build excitement is to go live inside the event or add a video where you show off some of your products.  Also, make sure you’re regularly checking the event to answer any questions shoppers may have.

Try out something new for your Etsy shop

These are just a few ways you can drive additional traffic to your Etsy shop.  SEO is still the most important way to drive traffic but it’s a good idea to branch out and try a few different things.  Try one of these out or get creative and see if you can use one of these suggestions in your own way to help drive traffic.

 

Want some help with your Etsy shop?  Click below to grab your free Etsy Makeover checklist!

What Really Happens After You Create Your First Etsy Listing

You’ve taken the big leap and started an Etsy shop.  You’ve created an awesome product and you’ve gone through the confusing steps of creating your first Etsy listing.  Give yourself a huge pat on the back because many makers don’t make it that far.  But your first listing is just the beginning.  So what really happens next?

After you create your first Etsy listing it may feel like the hard work is over. But really it's just beginning. Learn what really happens for an Etsy seller after creating their first listing.

You Wait

Etsy listings build momentum over time. It can take time to build that initial momentum that will help you start to see consistent sales.  So you’re going to likely be waiting a bit before your first sale happens.  I know this part can be frustrating because you’ve put in a good amount of effort already and it’s hard to be patient.

So here are a few things you can do to help shorten that wait:

  • If you have family and friends who you think might want to help support your venture, reach out to them. You can create a special discount code to give them extra incentive to make a purchase.
  • Try Etsy Promoted Listings.  Promoted listings are ad spaces that help boost your products placement in the search results.
  • Create social media accounts for your business and share your new listings there.  A Facebook page is a great place to get started.
  • Try introductory pricing where you start your product off at a lower price.  Make sure that the regular price is listed so that buyers understand the value of the product. I list the introductory price in the image as seen below and at the top of the product description.  Mention that the introductory price is available limited time only to encourage buyers to act quickly.

You Realize You Need to Learn All About SEO

Many sellers have no clue what SEO is or why it’s so important.  If that’s you, no worries.  Search engine optimization is something that everyone struggles with but it can make a huge difference in your shop.

Take the time to read through my SEO articles here on the blog and you’ll be well on your way to learning what you can do to ensure your listings appear in the search for as many Etsy buyers as possible.

You Discover Good Photos Are a Must

Good photos can make all the difference in how many views your listing receives.  Buyers prefer bright and inviting photos where the product is showcased on a neutral background.  Use the same background for all of your photos for a cohesive look.

You’ll also need to find a great spot to take your photos.  Avoid direct sun because it’s just too harsh.  My favorite spots are right beside a big window or outside under a porch.

Photography training can go a long way toward improving your photos.  Taking time to learn a few basics like how to get the best light and how to edit your photos will make a huge difference.  Check out my photography tips blog article to get you started.

You Find Out You’ll Be Wearing a Lot of Hats

When you open an Etsy shop you’re starting a business.  Running a business requires a lot of skills in areas that you may not be familiar with like marketing, shipping, customer service, and so much more.

I know it can seem tempting to try to learn everything at once but just start with the essentials.  If you’ve created a listing go ahead and research what you’ll use to package your order.

Then figure out which shipping service you’d like to use.  If you’re in the US I recommend using the US postal service.  You can print labels right through Etsy at a discount.  If you’re using USPS Priority Mail shipping you can even get free boxes.

You Do It All Over Again

The more listings you have the better chance you will have of achieving consistent sales. After you’ve created your first Etsy listing make a short term goal of adding 5-10 listings.

It’s important to keep innovating and trying new things to see which products will do best for you on Etsy.  Make a long term goal of getting to 50 listings.  Many sellers report that they start to see consistent sales on Etsy when they get to 40-50 listings.

Hang in there and focus on moving forward little by little.  Don’t start out feeling like you need to tackle everything.  This is your own handmade journey so don’t compare yourself to other Etsy shops.  Just do what feels right for you and stick with it!

 

Want some help with your SEO?  Click below to grab your free SEO checklist!

Get Paid to Shop on Etsy & Grab your Free $10

Online shopping is by far one of my fav things to do.  No long lines, I can multitask while I’m shopping, and the selection is endless.  So what I told you that you could get paid to shop on Etsy and bunch of your other favorite online sites?

Ever wish you could get paid to shop on Etsy? With Ebates, you can! It's completely legit. Shop on your fav sites like Etsy.

Sounds too good to be true right??

That’s what I thought too until I looked closer at Ebates.  I had heard about it years ago but never took the time to understand it and thought it was a scam.  But I’ve done a ton of research and it’s totally legit!

Ebates has affiliate relationships with thousands of online stores.  When you purchase through them they get a commission and as an incentive to shop through Ebates they’ll pass on a portion of that commission to you.  You’ll get a percentage of your purchase as cash back automatically.

And your favorite stores are available within Ebates including Etsy, Amazon, Kohls, Fabric.com, and so much more!  There are even travel sites in there like hotels.com, Travelocity, and Expedia.

So how does it work?

It’s super simple.

First, click here to create a free account at Ebates*.

Second, use the Ebates website, app or browser toolbar to find stores you’re already shopping at.

Third, go to the online store through Ebates and make a purchase.

Fourth, you get paid!  You’ll get a direct deposit or a big fat check every quarter!

And the best part?

When you make your first purchase through Ebates they’re going to give you $10, just for making a purchase.  It’s seriously the easiest $10 you’ll ever make.

You’ll even get paid every time you refer one of your friends to Ebates.

Ready to sign up?

If you’re ready to sign up for Ebates, simply click the link below.  It’ll take just a few minutes and you’ll be ready to start making purchases and getting cash back.  Most people earn several hundred bucks every few months just from making purchases they were already making.

Use Ebates to get paid to shop online at all your favorite stores like Etsy!

*The Ebates links in this article are referral links.  I only recommend products or services that I’ve used and love.

 

Etsy Fall Keyword List

Fall is my absolute favorite season.  Pumpkin spice everything, sweaters, and no more humidity!  It’s time to start putting fall keyword phrases into relevant listings.  To help get you started making over your listings for fall, I’ve created an Etsy fall keyword list for you.

Autumn is almost upon us. Check out this list of Etsy fall keyword phrases for use in your Etsy shop.

  1. Fall
  2. Autumn
  3. Thanksgiving
  4. Autumn Centerpiece
  5. Fall Mantel Decor
  6. Thanksgiving Table
  7. Harvest Decor
  8. Cold Weather Gear
  9. First Thanksgiving
  10. Thanksgiving Outfit
  11. Fall Planner Stickers
  12. Fall Themed Party
  13. Give Thanks
  14. Fall Banner
  15. Pumpkin Spice

If you’re still struggling to come up with keyword phrases, you’ll love the resources inside the Handmade Journey Academy.  Our members receive extensive SEO training, longer keyword phrase lists for every season and holiday, access to Etsy experts to get all of their questions answered, plus a whole lot more.  The doors are opening again soon!  Click here to be notified when the doors reopen.

Etsy Income Report: How I Made Over $53,000 My First Year On Etsy

I was able to make over $53,000 my first year as an Etsy seller. Check out my Etsy income report to learn how I turned my handmade hobby into a thriving business.

My First Year on Etsy:

I recently celebrated the one-year anniversary of my Etsy shop! I’ve had lots of ups and downs over the past year from selling shirts to selling wood signs, my husband’s motorcycle accident and a Christmas season that was amazing but so overwhelming. I wouldn’t trade any of it though.

The Etsy life isn’t an easy one. I put a crazy amount of my time into researching Etsy, SEO, photography, social media, and more to help ensure my shop continues to provide for my family. It really is worth it to me though because I have full control of the creativity, the business, and most importantly, my time.

My First Year Etsy Income Report:

My first-year Etsy Income Stats

The photo above is my stats from Etsy from April 6, 2016 to April 6, 2017.  I also included the promoted listings info which accounted for roughly 8% of my sales.  I average around 70% profit margins so after you take out all of the Etsy fees and supplies I made around $37,000 profit before taxes.

I grew or maintained my sales in every month of 2016 and had a really great Christmas season. I saved a big portion of our sales from our busy Christmas season because I knew that January and February were especially slow for retail and I was taking a week off in March to go on a cruise (which Etsy sales paid for).  Planning for a rainy day is essential for retail sellers because you will have rises and falls in your sales.

The Biggest Key to my Success:

Thinking back to when I started, I remember how seeing Etsy income reports like this added fuel to my fire. If others could do it, I knew I could too. I knew SEO was important so I focused my attention there.

And it turns out, SEO was THE key!!  Before you focus on social media or photos or anything else, learn about and work on your SEO!  I can’t stress it enough.  SEO, which stands for search engine optimization is what determines whether your listings appear in the Etsy search results for buyers.  If you don’t appear in the search results you won’t get any sales.

If you don’t know what SEO is, click here to learn all about the basics.  If you know the basics, click here to grab the free SEO checklist to help perfect your SEO.

The Other Keys to Success:

I made sacrifices to achieve this level of success. I learned everything I could. I was never too attached to my own idea of what would sell and instead, I focused on what my target market responded to. I completely switched up my product line based on what was selling well and had the best profit margins. I experimented and innovated every day to help move my business forward.

I also attribute a lot of my success to Etsy promoted listings, a manual renewing strategy, and Marmalead which I started using early on to help me find the right keyword phrases.  But SEO was definitely the most important area to focus my time.

Now, in the next year of my business, I’m adding new listings to grow my Etsy shop, helping other sellers in my free FB community and I’m starting an online learning community for motivated Etsy sellers called Handmade Journey Academy. If you have any questions for me about Etsy comment here or come chat with me in the Facebook group.

Ready to take your Etsy SEO to the next level?  Click below to grab my Etsy SEO Checklist which will show you my step by step proven process to optimize your listings.

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