Fall is my absolute favorite season. Pumpkin spice everything, sweaters, and no more humidity! It’s time to start putting fall keyword phrases into relevant listings. To help get you started making over your listings for fall, I’ve created an Etsy fall keyword list for you.
Fall Mantel Decor
Cold Weather Gear
Fall Planner Stickers
Fall Themed Party
If you’re still struggling to come up with keyword phrases, you’ll love the resources inside the Handmade Journey Academy. Our members receive extensive SEO training, longer keyword phrase lists for every season and holiday, access to Etsy experts to get all of their questions answered, plus a whole lot more. The doors are opening again soon! Click here to be notified when the doors reopen.
April of 2017 was the one year anniversary of my Etsy shop, Liberty Island Farm. I’ve had lots of ups and downs over the past year from selling shirts to selling wood signs, my husband’s motorcycle accident and a Christmas season that was amazing but so overwhelming. I wouldn’t trade any of it though.
The Etsy life isn’t an easy one. I put a crazy amount of my time into researching Etsy, SEO, photography, social media, and more to help ensure my shop continues to provide for my family. It really is worth it to me though because I have full control of the creativity, the business, and most importantly, my time.
My First Year Etsy Income Report:
The photo above is my stats from Etsy from April 6, 2016 to April 6, 2017. I also included the promoted listings info which accounted for roughly 8% of my sales. I average around 70% profit margins so after you take out all of the Etsy fees and supplies I made around $37,000 profit before taxes.
I grew or maintained my sales in every month of 2016 and had a really great Christmas season. I saved a big portion of our sales from our busy Christmas season because I knew that January and February were especially slow for retail and I was taking a week off in March to go on a cruise (which Etsy sales paid for). Planning for a rainy day is essential for retail sellers because you will have rises and falls in your sales.
The Biggest Key to my Success:
Thinking back to when I started, I remember how seeing Etsy income reports like this added fuel to my fire. If others could do it, I knew I could too. I knew SEO was important so I focused my attention there.
And it turns out, SEO was THE key!! Before you focus on social media or photos or anything else, learn about and work on your SEO! I can’t stress it enough. SEO, which stands for search engine optimization is what determines whether your listings appear in the Etsy search results for buyers. If you don’t appear in the search results you won’t get any sales.
I made sacrifices to achieve this level of success. I learned everything I could. I was never too attached to my own idea of what would sell and instead, I focused on what my target market responded to. I completely switched up my product line based on what was selling well and had the best profit margins. I experimented and innovated every day to help move my business forward.
I also attribute a lot of my success to good product photos, Etsy promoted listings, a manual renewing strategy, and EtsyRank which I started using early on to help me find the right keyword phrases. But SEO was definitely the most important area to focus my time.
Now, in the next year of my business, I’m adding new listings to grow my Etsy shop, helping other sellers in my free FB community and I’m starting an online learning community for motivated Etsy sellers called Handmade Journey Academy. If you have any questions for me about Etsy come chat with me in the Facebook group.
Ready to take your Etsy SEO to the next level? Click below to grab my Etsy SEO Checklist which will show you my step by step proven process to optimize your listings.
I get this question a lot from Etsy sellers. Why does Etsy SEO which stands for search engine optimization have to be so complicated? (If you’re not sure what SEO is, click here to learn the basics.) I also see a lot of veteran Etsy sellers talk about the good ol’ days when it didn’t take so much effort to generate sales. I want to try to explain why it needs to be so complicated. This is a lot of info but hang with me and at the bottom you’ll be able to grab a free Etsy SEO Checklist. First, some stats on Etsy as of the end of 2016:
Number of Active Etsy Sellers – 1,748,000
Number of active Etsy buyers – 28,566,000
Those numbers are super high. Etsy is growing at lightning speed. Almost 200,000 active sellers joined Etsy in 2016. That’s over 500 new Etsy sellers signing up every day. Buyers are becoming more aware every day of how corporations are taking over and they’re making a bigger effort to spend their money supporting small businesses. Also, when people are buying gifts, it’s harder than ever to find something unique that the recipient doesn’t already have. What better way to solve that problem than with a unique handmade gift?
What does this have to do with Etsy SEO?
All this means that Etsy needs to help buyers zero in on what they’re looking for. The number of products currently appearing on Etsy is staggeringly large. I couldn’t find an up to date statistic but in May of 2016, there were over 35 million active product listings.
Etsy is working to make a sale, otherwise, the buyer will leave unhappy and shop somewhere else. This means they need to present Etsy shoppers with products that are most likely to result in a sale. How do they do this? With a complex set of rules called an algorithm. These rules help determine where Etsy products will appear in the Etsy search results.
Which factors make up the Etsy SEO algorithm?
Tag and Title Relevancy
The words that a buyer uses to search on Etsy must be in the title and/or the tags or a listing won’t appear. If you have the phrase ‘blue necklace’ in your title or tags and a buyer searches for the phrase ‘blue star necklace’ your listing won’t appear if you don’t have the word star within your title or tags. This helps the buyer view only items that contain exactly what they’re looking for.
Exact phrase matches are stronger. For example, if you have the words ‘blue necklace’ side by side in your title or tags your listing will be a stronger match than if you had the word ‘blue’ and the word ‘necklace’ separately in your title or tags.
If a search phrase appears in both the title and the tags Etsy considers this a stronger match than if the keyword phrase was only in the title or in the tags. You should try as hard as possible to make sure the words in your title also appear in your tags.
Keyword phrases near the beginning of the title will be considered more important and will be a stronger match. This is why you should put your best keyword phrases near the front of your title.
Keywords entered in the attribute section of a listing are considered in the Etsy search results in a similar way to the keyword phrases in the titles and tags. These attributes are just another way to describe your items and will help buyers search in a different way in the future when Etsy adds search filters based on these attributes. Try to fill in as many attributes that are relevant as possible per listing.
Listing Quality Score
Views, favorites, and sales that a listing receives help determine how well that listing is doing on Etsy. All of these things will give a listing a boost in the search results. This is a way to put products that are doing well closer to the top of the search results.
The listing’s conversion rate (views to sales ratio) also makes a difference. If you get a lot of views but not a lot of sales Etsy will see that people aren’t interested in your product. For this reason, I don’t recommend playing favorite games that are popular on Facebook or sharing your product with groups that likely aren’t your target market because they result in empty views.
Customer & Marketplace Experience
Reviews, a completed about section and a completed shop policies section have an impact on the search results. Great reviews will give you a boost in the search. Using the provided Etsy template for shop policies will also give you a slight boost. This helps reward shops that are delighting their customers and are taking the time to properly set up their shop.
Recent cases opened against your shop or any past reported intellectual property infringement listings will have a negative impact on your search engine ranking. This discourages poor customer service and the trademark or copyright infringement. (Things like using words or phrases from a movie, tv show, sports team, song lyric or directly copying another seller’s work).
To help keep the search results fresh, recently listed or renewed products will be given a boost in the search results. One way to boost your sales related to this factor is to create a renewing strategy.
Etsy has found that shoppers often like to purchase products from their own countries because it’s convenient and the shipping is less expensive. Products from a buyer’s country will be given a boost in the search results unless they specifically search for products from a different country.
Etsy works to show a wide variety of shops in the search results. If you have several listings with the same keyword phrase Etsy will usually space your listings out so that you won’t find more than one of your listings per page. This helps avoid monopolies in the search results.
But why does ETSY SEO need to be so complicated?
Etsy truly is doing their best to help buyers find products they are looking for and to capture a sale. I think all handmade sellers would agree that it’s important that buyers are presented with items that they are most likely to purchase. This means that a fellow Etsy seller has a better chance of receiving a sale.
The alternative is that the buyer getting frustrated and leaving Etsy to shop on a site where a corporation will receive all the profits. The Etsy SEO search algorithm helps ensure the future of all of our handmade businesses by giving the Etsy buyer a great experience that ends in a sale.
So how can I get my products to appear in the search results?
I know all the factors above can be extremely overwhelming and seem unnecessarily complicated. It would be so amazing if we could join Etsy, quickly add a few listings and make some sales. But rarely in life is something worth doing so easy. It requires research and effort to succeed in an ever expanding online retail space.
The competition is intense! Hundreds of new Etsy sellers are signing up every day. It’s possible to stand out among the competition but you have to put some work in. Fortunately, this blog, as well as the Handmade Journey Academy will save you time and effort by giving you my tested Etsy SEO tips and tricks.
The first place I recommend that you start working on SEO is in your titles. It’s the most efficient and effective way to start seeing results in your Etsy shop. Check out this blog article that has all the tips you need to construct Etsy product titles that will help you get found in the Etsy results.
Once you’ve worked on your titles and your tags, the next area to focus on is your photos. Having great photos is the key to getting views and sales.
Want even more help optimizing your listings for Etsy SEO?
Disclaimer: The above info is what has worked really well for me in my experience of running a successful Etsy shop. While it has worked for me, you may experience a different result. Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.
If you love to craft or create handmade products I’m sure someone has suggested that you should start an Etsy shop. I thought about opening one for years before I finally decided to go for it. Less than 8 months after I started I was able to leave my corporate career behind and run my Etsy shop full time. It’s one of the best decisions ever made so I want to share the top 5 reasons that I think you should open an Etsy shop today.
#1: When starting an Etsy shop you really have nothing to lose
To start an Etsy shop all you need are a few handmade products (or vintage), a camera to take photos (many sellers use the camera on their phone), and a little bit of time to learn the ins and outs of Etsy. If you use the link at the bottom of this post to sign up you’ll get $8 worth of free listing credits so you’ll be able to list 40 products for free.
#2: Etsy allows you to sell your products worldwide
I’ve done the craft show circuit before with some success but my target market was harder to find in my local community. Because of Etsy, I’m able to sell my products to customers around the world. This allows me to create products for a specific target market without having to worry about whether my target market aligns with my local community.
#3: Etsy allows you to create your own schedule
One of the biggest benefits to running my Etsy shop full time is that I’m 100% in charge of my schedule. I set up my shop so that orders go out within 7 days of the order date. This gives me a ton of flexibility.
Some shops even set up a 2-3 week processing time with great success. This means that if an emergency comes up or you just don’t feel like working you have the freedom to take time off. This also lets me work during my toddler’s nap time or at night after the kids have gone to bed.
#4: Etsy is very user-friendly
If you’ve ever tried to create your own website you know how challenging it can be. There are so many parts and pieces that you have to put together and it can often be really expensive especially if you encounter tech issues.
Etsy does all the heavy listing for you. They’ll walk you through setting up your shop step by step and have a lot of resources available if you have trouble along the way. Etsy also has an app for sellers that allows you to monitor your shop from your phone or tablet.
#5: Etsy makes it easy to earn extra income
Whether your goal is to cover the electric bill, have some extra spending money or replace your current income it’s all possible through Etsy. You can choose your income goal and how much time you want to put into your shop. Start out with a few listings and work to perfect those and grow your Etsy shop over time.
All Etsy sellers are focused on boosting sales. One of the best ways that you can do this is to manually renew your listings. When you manually renew your products your listings will appear higher in the search results for your chosen keyword phrases which is the goal of a good SEO strategy. This will help you achieve more views and more sales. Read below to learn more about renewing.
What is renewing?
Renewing a listing within Etsy gives the product a new listing date and a new expiration date which is four months from the date you renew the listing. Etsy charges 20 cents each time you renew a product. Most Etsy sellers only renew products when they sell or when they expire. It’s not well known, but you can manually renew your listings at any time.
Why should I renew my listing before it expires?
Renewing is important because of a factor that determines your products appear in the Etsy search results called recency. Recency refers to how recently each product was added to Etsy either through a new listing or through a renewal. Etsy gives recently renewed products a boost in the search engine rankings.
Products are renewed when they are initially added to Etsy, when they are manually renewed or when they are sold and auto-renewed. This is why the Etsy search results adjust many times throughout the day as products are sold and renewed. One of the best ways to give yourself a boost in the search ranking is to manually renew your listings. When you appear higher in the search results you have a much better chance of getting views which equal sales.
How do I manually renew my listings?
There are two ways to renew an active listing within Etsy.
You can renew a listing from your Listings Manager by checking the box of the item you want to renew. Then scroll to the top of the page and clicking Renew. You can also select Renew from the gear menu of the item you’d like to renew.
The second way to renew within Etsy is from any listing page. As long as you are signed in, a set of listing tools will be at the top of each listing page. Click Renew.
What is the goal of renewing my listings?
The ultimate goal of renewing is to give your product a big boost in the Etsy search results for your chosen keyword phrases. Ideally, you want to appear in the first 192 listings for the keyword phrase that you’ve added to the front of your title which means you’ll appear on one of the first 4 pages of search results. Buyers often only look through the first few pages of results for a keyword phrase before they move onto a new keyword phrase. This means you’ll be a lot more likely to receive views if your product appears on the first 4 pages.
If you’re already appearing in the first 192 search results for the keyword phrase you’ve added to the front of your title you may not need to manually renew your product or you may want to choose a more competitive keyword phrase.
How often should I renew my listings?
There are a few different factors that determine how frequently you should renew your listings.
Keyword phrase competitiveness: If you are using keyword phrases that have a lot of competing products appearing for the phrase within Etsy you will need to renew your product more frequently.
Momentum of the listing: A product that has been on Etsy for a while and has achieved good sales in the past will rank higher than a new product. You may have to renew a new product or one that has less momentum more frequently.
What time of day should I renew my listings?
You should renew your listings at a time when your target market is most likely to be online shopping. This can vary depending upon the target market and their location. For me, early evening around 7 PM has given the best results with mid-morning around 10 AM following closely behind.
One way to research this is to take a look at the times that you’ve received sales in the past. One of the easiest ways to do this is to look through your Etsy sale email notifications to see if you can spot any trends based on the times. You can also view the order times from the Detailed Stats within Etsy but you can only see the times when viewing each day individually so this can take more time.
Want even more help optimizing your listings for Etsy SEO?