Etsy Product Titles
Etsy titles serve so many purposes. They are absolutely vital to Etsy SEO, they tell the buyer what it is they are looking at and they are a buyer’s first look at your writing. First impressions are important so crafting the perfect Etsy title should be a priority for your Etsy shop.
Trying to create a title that fits the bill for all of these purposes can be really daunting. There’s a fine line between pleasing the search engine and your buyers. When I first started my Etsy store in April of 2016 my titles were so short and just horrible. I had no clue what I was doing and didn’t get many sales. Updating my titles (as well as tags) has been one of the most helpful things I’ve done to get the sales I needed to quit my corporate job and focus on my handmade shop full time.
Tip # 1: Use up as much space within your Etsy title as possible
Etsy allows up to 140 characters for your title. As I mentioned in my Etsy SEO post you want to include as many keywords as possible in your title so this means using up as many of those 140 characters as you can. I can get a little too obsessive and see it as a challenge. Below the title bar Etsy shows a little countdown of how many characters are remaining to help you out.
Tip # 2: Use keyword phrases and separate them for readability
Etsy SEO relies on your title to determine which keyword phrases you should rank for. This means you want to fill your title with as many keywords as possible. You want to make sure they are readable, though. One way to do this is to separate keyword phrases with commas, dashes, slashes or the pipe symbol. I personally prefer dashes with a space before and after the dash. Here is an example of my Uncork & Unwind sign’s title:
Wine Sign – Christmas Gift – Uncork and Unwind – Wedding Gift – Birthday Gift – Wine Lover – Rustic – Kitchen Decor – Bar Sign – 18″ x 2.5″
Tip # 3: Use title case in your title for a professional look
I’ve seen a lot of Etsy titles with all caps or all lowercase letters. While I think that can have its place I really love the look of title case within a title. I’m not great at explaining grammar but click here to read more about what title case is and how to use it.
Tip # 4: Put your strongest keywords at the front of the title
Etsy SEO will consider the keywords at the front of the title as the most important. Also, only the first few words appear to buyers when they view your listing in the search results. When creating a title I always make a list of every keyword phrase I want to rank for and then put them in the order I would consider most important. This is the order that I place them in the title. Your first 2-3 words should be the number 1 keyword phrase that you would like to rank for. To learn about implementing these keyword phrases which are called long tail keywords check out this blog post.
Tip # 5: Vary your Etsy titles
There are a few reasons that your titles should be different from product to product. The first one is that while you are trying to rank within Etsy, you also want to keep Google happy because buyers are going to find you through Google. Google doesn’t like exact duplicates and may penalize you for having two products with the exact same wording. This applies to descriptions as well.
Another reason your titles should be different is that you don’t want to compete against yourself. As a general rule, Etsy only displays one of your listings per page for each search result. If you have the same keyword phrase at the beginning of each title Etsy sees that you want to rank highly for that keyword. Since you can only appear once per page you are competing against yourself. I have a lot of listings that are similar but I try to make the titles different so that I appear in different search results.
Tip # 6: Don’t use keyword phrases that are too competitive
Think of your Etsy product as a fish. You can either stand out in a little pond or get lost in a big pond. When you are starting out with a listing, you want to choose keyword phrases that don’t have a high level of products competing for them. As your product gains momentum you can try to use keywords that are more competitive but when starting out I recommend sticking to keyword phrases that have 2,000 or fewer products competing. To check how many products are competing for a keyword phrase, type your keyword phrase into the search bar within Etsy and you will see the number of results that appear. If the number is over 2,000 you should keep searching for keyword phrases that aren’t as popular. You’ll have a much better chance at appearing higher in the search results for low competition keywords.
Bonus Tip!: Your Etsy title should include the same keyword phrases as your tags
I’ve saved the best one for last. As I explained in my Etsy SEO post, you want to include the same keyword phrases in your titles and in your tags. This is the number one key to appearing in search results. You want the words to be in the same order whenever possible as well. You’ll never match them up perfectly but get as close as you can. Make sure your most important keywords match up and this will help ensure you appear in the search results for those phrases.
Takeaways for Etsy Titles:
- Use all 140 characters within your title or get as close as you can
- Separate your keyword phrases for readability. I recommend dashes with a space before and after each one.
- Use title case for a professional look
- Put your MVP keywords at the front of the title
- Vary your product titles from product to product
- Avoid keyword phrases that have more than 2,000 products competing for them
- Match up your keyword phrases in your titles and your tags
P.S. – I know all of this can seem overwhelming and overly complicated. Take it one step at a time and just work on a few listings per day. Also, check out this post where I explain why Etsy SEO is so complicated and the factors that impact the search ranking.
Ready to take your Etsy SEO to the next level?
Disclaimer: The above info is what has worked really well for me in my experience of running a successful Etsy shop. While it has worked for me, you may experience a different result. Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.