What is Etsy SEO?
SEO stands for Search Engine Optimization. Search engines, such as the product search within Etsy return results based on the keyword phrases users enter into the search bar. Etsy SEO refers to any of the work that you do to help improve where your products appear in the Etsy search results. Where your products appear in the search is often called search ranking.
How does SEO work within Etsy?
Your title and tags within each Etsy product listing are the main two pieces of info that Etsy uses to determine which search results your listings will appear in and where they will appear. When your product appears in the search results for a particular keyword phrase that is referred to as ranking for that keyword phrase. To optimize your Etsy SEO, you will want to look at each product listing and determine which keywords your buyers are most likely to use when searching. These are the words that you will use in your title and your tags.
Setting up your Etsy Title
Each product title can have up to 140 characters within it which includes spaces. This space is extremely valuable, so you want to fill it with as many keywords as possible. To help make the title readable you can also separate your keyword phrases with hyphens, commas, dashes or the pipe symbol. I prefer hyphens.
Another important point is to make sure you use keywords that describe your product. Showing up for the wrong search terms won’t generate sales, and you’ll be wasting valuable keyword space.
Here’s an example of the title for my But First, Coffee sign where I’ve used every character:
But First Coffee Sign – Christmas Gift – Rustic Wood – Kitchen Decor – Gift for Mom – Housewarming Gift – Birthday Gift for Her – Coffee Bar
You want to put your best keywords at the front of your title. Etsy considers the keywords at the front of your title to be most important and you’ll get a boost in the search ranking for those keywords. I recommend putting the top keyword phrase someone might use to search for your product at the very beginning of your title. You also want to focus on finding good quality long tail keywords. Click here to read a post all about what they are and how to select them.
Setting up your Etsy Tags
Tags are what Etsy calls the keywords for each listing. You can have up to 13 tags for each of your products. Each tag can have up to 20 characters including spaces. Create your tags using the keyword phrases that you added in your title. Also, if your keyword phrase is too long to fit in one tag break it up into two tags.
Here are the tags that I used for the But First, Coffee listing:
but first coffee, Coffee sign, coffee bar, coffee kitchen sign, housewarming gift, coffee gift, coffee, kitchen decor, birthday gift, gift for her, just because gift, christmas gift, gift for mom
I wanted to create a tag with the words “But First, Coffee Sign” but it wouldn’t fit so I split it into two (“But First, Coffee” and “Coffee Sign”).
Using Titles and Tags Together to Optimize SEO
To optimize your SEO, you need to make sure that you have as many of the same keywords in your titles and your tags as possible. While it can be tricky because of the character limitations, try to match as many as you can. If a keyword appears in both, it raises your chances of ranking for that keyword.
Are there other things that impact SEO?
Yes. Etsy has a complicated algorithm that they use to determine the order that product listings appear in the search results. Some of these are last renewed date, the number of favorites and sales, reviews, your profile and whether you have any open cases against your shop. All of this can be overwhelming. When starting out, focus on making sure that you’ve used your entire title space and all of your tags. Check out this post to learn about all the factors that impact your ranking in the Etsy search results.
Takeaways for Etsy SEO:
- Etsy SEO is the key to making sure your listings appear when buyers search within Etsy
- Fill your title up with keywords, placing the most important ones toward the front
- Use all 13 tags for each listing
- Use as many of the same keywords in your titles and tags as you can
Ready to take your Etsy SEO to the next level?
Disclaimer: The above info is what has worked well for me in my experience of running a successful Etsy shop. While it has worked for me, you may experience a different result. Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.