Automate Your Pinterest Marketing Using Tailwind

Did you know that 71% of all small businesses don’t use Pinterest? Yeah neither did I. That statistic is shocking! Pinterest is one of the fastest growing platforms out in cyberspace these days. Which makes being on there for your business a must. Make sure to keep reading to find out how to automate Pinterest for your Etsy biz!

Automate your Pinterest with Tailwind

As a small business owner, I understand the struggle of trying to do all the things. You have everything on your shoulders, from creating your products to doing the SEO for your listings, taking pictures, and being on social media. The thought of having yet another thing to do just seems like one more thing that sucks away your time.

Princess Bride

Being on Pinterest seems overwhelming for sure. But I’m here to tell you there’s a way to get this strategy working for you with minimal effort. The secret to having this amazing tool work for you? Tailwind. Below I’ve laid out some steps to take to get your Pinterest strategy moving on autopilot. (So you can go back to doing all the things!)

Start by having a solid Pinterest account

Create 7-10 boards with topics that are in your niche, and full of great content. Make sure the boards reach out to an audience that is a little larger than your niche. That way you can get in front of as many eyes as possible. If you need some help on setting up your Pinterest profile to make sure it’s as good as it can get, check out this article.

Use Tailwind to Start Scheduling

Tailwind is a Pinterest scheduling tool that makes your life so much easier. Just like you do with your Instagram and Facebook posts, this tool allows you to schedule a month’s worth of pins, in under an hour. Go searching on Pinterest for great content that will fit into your niche and brand, and add those pins to Tailwind.

Tailwind is incredibly handy because it can scan your Pinterest account and find the best times to pin things to your boards based on past interactions. So for example, a sample schedule of when to pin things might look like this:

Tailwind Scheduling Peek

Notice how each day has times scheduled out, with extra time built in for you to add your own time slots. The best part about this is that you don’t have to spend all day pinning images to Pinterest manually. Tailwind will take the pins you give it, and hum quietly in the background while you get to work on other things.

Join a Tailwind Tribe

Another powerful tool that you can use inside Tailwind is called a Tribe. Tribes are basically a community of other like-minded pinners that are all sharing their content. The idea is that you share their pin to a board, and they’ll share yours.

You can join a few different tribes to get more exposure and get in front of different audiences. It’s also a great way to add pins to your pinning schedule to go out onto your boards! A little peek into a tribe might look something like this:

Join a Tribe on Tailwind

There’s a ton of great pins available in each tribe that you can use to fill out your boards. And because rising tides lift all ships, the more you pin other’s stuff, the more they’ll pin yours! It’s truly a win/win! (If you’d like to get started with a Tribe, and don’t know which one to join, check out the Handmade Journey Tribe by clicking here: ) You’ll also get a 30-day free trial to check out all Tailwind has to offer, how cool is that?

Loops Are a Good Thing

One other super handy feature of Tailwind is the Smart Loop function. The smart loop will take the pins that you upload, and send them to as many boards as you want, spaced out evenly.

Smart Loops on Tailwind

So let’s say that you’ve joined five group boards on Pinterest. Smart Loop can be set up to take your pins, and add them to those five group boards over a set period of time. It will loop those pins to the boards on schedule, and evenly so that you’re not breaking any board rules, but you’re still getting your content into the mix.

These are just a few of the many benefits that Tailwind has to offer. This tool is so powerful that I can’t recommend using it enough. It will make your social media life easier, and you can still grow a sizeable and engaged audience on Pinterest, with minimal time and effort.

If you’re ready to try Tailwind, click here to get a free month and join our exclusive Tailwind tribe!

Have you tried Tailwind for your handmade biz yet? Why or why not? Let’s talk about it in the comments!

 

6 Reasons Why Your Etsy Products Should Be on Pinterest

So we’ve started talking about why it’s important to be on social media. And in this post, I gave you some tips on how to kick off your social media strategy. Well today I’m going to go a little more in depth into one my my favorite social media platforms of all time. Pinterest!

Pinterest is classified as a social media platform, but honestly it’s just a visual search engine. It’s like Google with magazine cutouts. Pinterest is a fun place to kick back and brainstorm ideas, to get a feel for new products, and trends, and I personally use it to unwind when I just want to zone out. It’s seriously really fun!

The benefits of using Pinterest in your Etsy biz cannot be overstated. I also could go on and on (and on and on and on…) about why I love it. But I’m going to try to whittle it down to my top six reasons why I think it’s a good idea to use Pinterest in your marketing strategy.

Etsy Products on Pinterest

1. Increased Brand Awareness

As a small business owner you know the struggle all too well of competing with the “big guys”. You say something like “Target” or “JcPenny” and everyone knows what you’re talking about. As a small business owner you don’t have that name recognition for your biz.

While Pinterest isn’t the “be-all/end-all” to get your brand noticed, it can seriously make a dent in that for you. The more you use it, the more the pins start to get out there, and the more eyeballs are on your brand.

2. Additional Traffic to Your Shop

The more you use Pinterest, the more potential you have for additional traffic. This traffic could lead to increased sales, which is kind of the point, right? Everyone on Pinterest is searching for something, and when they find a pin they like, it gets pinned. Then someone else pins that pin, and two more pin it, and on it goes.

Eventually someone will click on that pin because they adore what they see and cannot live without it. (Obviously, because you have the cutest stuff!) If only two or three people out of 100 click through to your shop, and they turn into sales, I’d call that a success!

3. Pinterest Ties in With All Your Social Media

What’s the big deal about this? The big deal is that if someone sees an image that you’ve posted on Instagram and wants to save it for later for reference, Pinterest is a great way to do that! They even have a browser extension that you can install to pin images directly from the webpage that you’re viewing. (Which is super cool!)

Pinterest Chrome Extension

This makes it so much easier for people who love your content to click and save to their boards right away. Once they do that, #2 comes into play, and that’s what we want!

4. Staying on Trend is So Easy!

One of the easiest and fastest ways to stay on trend these days is to check out what people on Pinterest are pinning. I love following people that inspire me, and seeing what kinds of things they’re pinning. This gives me a great idea of what kinds of things are trending.

I’ve also found this to be a great way to come up with new product ideas for my own business. I can best serve my audience when I know what it is that they’re looking for, and Pinterest affords me this opportunity.

5. Cross-Promote Your Business Locally

Pinterest Place Pins are a special type of pins that allow certain pins to have metadata included such as location, and phone number. If you do in person sales, or even doing a craft fair or event, these kinds of pins could come in super handy!

Get your pins out there circulating a few weeks before your event, and watch as the traffic to your shop comes in. (It might even be a good way to promote the show or shop for other vendors!)

6. Investing in Pinterest Pays Off Long-Term:

Your pins on Pinterest last forever. And as a result of that, your quality content has a longer shelf life than any other social media add or boost. Feeds drive other digital channels, which means recency reigns supreme.

Since discovery and search are what Pinterest is made of, content has evergreen value. So when you create high quality, relevant Pins and optimize your Etsy shop or standalone website, you’ll see results.

I hope this has gotten you super excited about bringing Pinterest into your business life. Creating pins for your products, and surfing through other people’s beautiful products and services are one of the perks of all the computer work that goes along with running a business!

 Have you joined Pinterest yet? Why or why not? Let’s chat about it in the comments!

5 Ways to Kick Start Your Social Media Strategy

If you’ve been following me for a while, you’ve heard how important I think it is to be on social media. I also think you need to focus your attention and time on one or two platforms to avoid overwhelm. The questions I get asked a lot are “Which Ones Should I Join?” and “What Should I Post?”

The simplest answer that I can give to that is to say, it depends. I know that seems unhelpful, but stay with me! It really depends on your preferences, your audience, your product, and a myriad of other factors. Some people love Twitter, while others adore Pinterest,  and still others love Facebook.

Below I’ve compiled five things I think are very important to keep in mind when getting started with social media. Let’s dive in!

Social Media Strategy

1. Choose Your Platforms

These are my top picks for places to start out on social media for your biz. These may not work for you, or you may already be on them. But these are the three that I have seen handmade sellers get the most success from.

Pinterest

As handmade sellers, we are visual creatures. Pinterest is sometimes referred to as a social media platform, but it’s really just a visual search engine.

The reason I love it is because it requires minimal input, and gives a lot of results. Someone pins your pin, and two others re-pin it, and then five people re-pin those two pins, and it just keeps growing.

Pretty soon you’ve got a ton of eyes coming to your products and your shop, for very little effort. This is the top site I recommend you start with in your social media strategy.

Instagram

I love Instagram! It’s got the visual of Pinterest, and the community of Facebook all rolled into one easy app. Posting your products and behind the scenes pictures here is so simple, and it’s a great way to connect to your audience.

Plus, you can use the Stories feature to become even more creative in what you share, and how you relate to your followers. It’s easy to create a business profile here, so I recommend you click on over and get started.

Facebook

This is probably the top site for every business to have a presence on. It’s true that most people when researching a company head to Facebook first, before ever venturing onto their website. Having a business profile set up on Facebook is a great way to connect to your audience.

Your content here can be fairly similar to your content on Instagram. (if you have a presence on both platforms) Just make sure you’re formatting it correctly so the links are clickable, and you’re removing any mention of Instagram specific actions. (Check out my stories, click the link in the bio, etc)

*Whatever route you decide to go, make sure you are completely nailing one platform before trying to add another one into the mix.

2. Set S.M.A.R.T Goals

Setting goals is a big thing for me. You don’t know how far you are capable of going if you don’t have a vision of where you want to end up. But they can be a double edged sword. If set improperly or unrealistically, goals can make you very discouraged. That’s why it’s important to set smart goals. They should be:

  • Specific- Get as granular and detailed as possible. An overarching goal of “I want to get 100 followers” is great, but drill down even further if you can. Like “I want to get 50 engaged followers every month”. The difference is setting you in a very specific and focused direction, making it easier to achieve this goal.
  • Measurable– How do you know if you’ve achieved your goal, if there’s no way to measure it?
  • Attainable– This needs to be a realistic goal. Something that you have a chance of completing. Otherwise you will get discouraged and give up because you’ve deemed it as something that’s “impossible”.
  • Relevant– This can’t be overstated. The goal needs to relate somehow to what you’re trying to do. So setting a goal to mow the lawn is great, but how does that get you closer to your 50 engaged followers?
  • Time-bound- Don’t panic! A time clock is only there for you to help you stay on track. No one is going to dock you 50 brownie points for not getting there soon enough. This is just so you can re-evaluate at the end of your time limit and see where you are, and where you might need to tweak your ideas.

3. Check Out Other Accounts

What accounts and creators do you follow on social media? Why do you follow them? What is it about their presence that makes you want to keep seeing their content? Is it their pictures, their personality, their color choices?

If you’re stuck for ideas on what to post, or how to format your own feed, check out your competition. Don’t copy what they’re doing (That’s a no-no!) but do look at what it is about their profile that draws you, and figure out how you can put your own spin on it. Maybe you can format your posts similarly, or use similar wording.  Or maybe they posted a cool behind the scenes photo and you could take a similar photo.  All of these things you can use as inspiration when creating your own social media accounts. (Or sprucing up existing ones!)

4. Optimize Your Profile

Whatever platform you decide to start out on, you need to make sure your profile looks as good as it can possibly be. Your profile in many cases, is the first impression a potential fan will get of your business. If you don’t have a picture, or an “about me” section filled out, the person reading could get turned off, and click somewhere else.

Make sure you have a professional, friendly photo of yourself, a short bio about who you are and why you do what you do, and any other related content filled out. People love to know who you are, they are after all, buying from a handmade seller instead of Walmart, add those personal touches to your profiles and give your audience a sense of who you are. This will help build that know, like, and trust factor.

5. Know Your Audience

Make sure you know who your target audience is. It’s so important to have this as dialed in as you can because when you start posting you want to be talking directly to that person.

If you’re trying to attract everyone by “Not excluding” a certain portion of your audience, then no one is really going to hear your message. It’s going to look messy, unorganized, and like you’re just throwing stuff against the wall hoping it’ll stick. While that’s fine to do a little bit while you’re getting to know your audience, make sure you have at least a general idea of who you’re trying to target when posting on social media.

I hope that these five tips have given you some ideas on how to get started on social media. I know there’s a lot of information here, and my hope is that you will be able to take something away from this article and start applying it to your business.

Let me know in the comments below what you think of these tips for your social media strategy? Did I leave something out? What would you do to get started? Let’s talk about it below.

5 Email Ideas to Market Your Etsy Biz

So let’s say you read this blog article, and you have decided to set up your first email marketing campaign for your Etsy biz. Go you! You’ve set everything up inside Mailchimp, and you are super excited to get your email ready to go. You click “new post” and you stare at the computer screen blankly, trying to figure out what to send.

If you’re like me, then writers block is not a new experience. I completely get how overwhelming and frustrating the process of writing out a catchy email can be. That’s why I rounded up five great topic ideas you can use on your next email that should get those creative juices flowing.


If you’re struggling to come up with topics to write about, check these out!

1. Share a Behind-the-Scenes Look

People love to get the “inside scoop” on pretty much everything. To be part of an elite group or priviliged few is hard wired into our DNA. (Okay maybe not that extreme, but you get my point!) People are following you because they love buying from small businesses. They love the personal touches.

Showing people that you’re a real person, that you have a life outside of the perfect Instagram square picture, is a great way to connect with your fans. They will be pulled into your space, closer into your world, and really relate to whatever it is that you’ve decided to show.

A few ideas for these kinds of emails could include:
  • Pictures of you creating your products
  • Your messy kitchen full of dishes because you were too busy with your biz to clean up after dinner last night
  • Your kiddos playing in the sunshine
  • Orders packaged up and ready to go
  • You getting your hair done, grabbing your favorite drink, or watching a movie and talking about self care.

As long as these kinds of marketing emails have a small refernce to your biz, or your products, they can be a very effective tool to show people who you are, and build that know, like, and trust factor that you’re shooting for.

2. Create a Narrative (Tell a Story!)

You got into this handmade business for a reason. There was something that happened in your life (or maybe a string of somethings) that set you on the path towards your dreams.

What better way to let people into your business than to give them the story of how it happened? Talk about the thing that drives you the most, or maybe your favorite product to create. How did those early days of your business happen with your work/life balance? What sacrifices did you have to make to get where you are? All of these could be ideas that you share with your fans.

3. Start an Email Series

This idea could be a really cool way to take your story one step further. Everyone loves a cliff hanger, and want the story to find an ending. Take your super long story and break it up into several emails, spreading them out over a couple of weeks.

This will keep your readers engaged, and subtly but effectively, making them super happy when your emails pop up in their inbox. They will be anxious to hear from you, and won’t hesitate to click on through to read what you have to say.

4. Share Blog Recaps w/Snippets

Does your business have a blog attached to it? Is this something that you update frequently and have amazing content? (Well of course you do, you’re awesome!)

Then sharing an email with your fans whenever a new blog post is published would be a great idea to bring them in. Include some of your great topic sentences, or include a few of the pictures that you have on your post to get their interest piqued. Encourage them to click through to read the rest of the post by showing off some of your great ideas in the email.

5. Resource Roundup

If you’re a handmade seller then you know that your process is a closely guarded secret. What you can do is share some of the resources and tools that you incorporate in your business with your fans.

Are you a crocheter? Maybe you do a roundup of your favorite patterns or designers. Do you make beautiful cards and stationary and you love watching YouTube videos about them? How about jewelry makers? What techniques fascinate you, or are you thinking of breaking into a new style? Do a roundup of your favorite creators and share with your peeps!

You’re trying to give value in any way that you can, instead of constantly selling to them. Think about it. Do you open an email if all it contains is sales pitches all the time? Then why would your readers?

Whatever you decide to send them, keep these questions in mind as you’re writing:

  • How will an mail benefit your audience? (What value does it have?)
  • How will this email funnel people back to your shop, or social media?
  • How can you put your own spin on it?

I hope this list has helped jump start your creative process, and that you’re furiously making lists of things you can send out to your fans. Let me know in the comments what kinds of ideas you have come up with! I’d love to hear about them.

Top 3 Reasons Your Etsy Biz Needs an Email List

And Why You Should Start One ASAP

Are you ready to take your Etsy biz to the next level? Have you ever struggled with slow sales? Did you just come out with a new product line, and are at a loss for how to promote it? Then this blog post is definitely for you. If you’re in this for the long haul, and not just the short term ride, then you’re going to want an email list. And here’s why.

Creating an Email List for Etsy Biz
Starting an email list now can help you down the road! Read below to find out more

1. It’s a Free Form of Marketing

I hear this question a lot, “But Jami, what if I’m not ready to start sending emails right away?” Or, “I don’t know what to send out!” Go ahead and start the list, and begin collecting emails from people anyway. That way when you’re ready to send your first email, you have an engaged audience. Done is better than perfect, and trying to get your ducks in a row before you send out that first email will cause you to stall out, and you won’t ever get started.

A good place to start with creating your email list is with a service called Mailchimp. Mailchimp is free for up to 2,000 subscribers, and you really can’t beat free!

2. Because you own it!

I’m a huge fan of social media. Instagram in particular. But the problem with using these for your marketing platform, is that anything could happen to them. They could shut down tomorrow, and you’d lose your audience. You are not guaranteed a spot on their site indefinitely, and then you’d really be out of luck.

But with an email list, these people are yours forever (unless they unsubscribe) and you are able to market to them anytime you want. Your email list subscribers are there for the duration and that’s what you want!

3. Everyone on Your List is a Fan

It’s tough to get people onto an email list these days because there’s so much spam out there. Everyone and their dog is trying to send us an email and it can get overwhelming. So if someone opts in to yours, it means they’re a true fan!

They’ll be honestly interested in what you have to offer. Some might follow you on social media, or comment on posts, or share a pin now and then, but that doesn’t make them a true fan. Opting in to your email list means they are really invested. These people are ready to see what you have to say, and you can market to in their inbox. This way, you have a better chance of getting them to know, like and trust you.

*Bonus Tip: Add the link to sign up for your email list to the bottom of every product description in your shop! Also add it to your shop announcement at the top!*

These tips are just three reasons why I believe it’s so important to start an email list for your biz right away! It can take some time to get people onto your list, and you definitley have to apply patience. However done correctly and given enough time, an email list can be such a powerful tool to have in your arsenal.

 

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