If you’ve been following me for a while, you’ve heard how important I think it is to be on social media. I also think you need to focus your attention and time on one or two platforms to avoid overwhelm. The questions I get asked a lot are “Which Ones Should I Join?” and “What Should I Post?”
The simplest answer that I can give to that is to say, it depends. I know that seems unhelpful, but stay with me! It really depends on your preferences, your audience, your product, and a myriad of other factors. Some people love Twitter, while others adore Pinterest, and still others love Facebook.
Below I’ve compiled five things I think are very important to keep in mind when getting started with social media. Let’s dive in!
1. Choose Your Platforms
These are my top picks for places to start out on social media for your biz. These may not work for you, or you may already be on them. But these are the three that I have seen handmade sellers get the most success from.
As handmade sellers, we are visual creatures. Pinterest is sometimes referred to as a social media platform, but it’s really just a visual search engine.
The reason I love it is because it requires minimal input, and gives a lot of results. Someone pins your pin, and two others re-pin it, and then five people re-pin those two pins, and it just keeps growing.
Pretty soon you’ve got a ton of eyes coming to your products and your shop, for very little effort. This is the top site I recommend you start with in your social media strategy.
I love Instagram! It’s got the visual of Pinterest, and the community of Facebook all rolled into one easy app. Posting your products and behind the scenes pictures here is so simple, and it’s a great way to connect to your audience.
Plus, you can use the Stories feature to become even more creative in what you share, and how you relate to your followers. It’s easy to create a business profile here, so I recommend you click on over and get started.
This is probably the top site for every business to have a presence on. It’s true that most people when researching a company head to Facebook first, before ever venturing onto their website. Having a business profile set up on Facebook is a great way to connect to your audience.
Your content here can be fairly similar to your content on Instagram. (if you have a presence on both platforms) Just make sure you’re formatting it correctly so the links are clickable, and you’re removing any mention of Instagram specific actions. (Check out my stories, click the link in the bio, etc)
*Whatever route you decide to go, make sure you are completely nailing one platform before trying to add another one into the mix.
2. Set S.M.A.R.T Goals
Setting goals is a big thing for me. You don’t know how far you are capable of going if you don’t have a vision of where you want to end up. But they can be a double edged sword. If set improperly or unrealistically, goals can make you very discouraged. That’s why it’s important to set smart goals. They should be:
- Specific- Get as granular and detailed as possible. An overarching goal of “I want to get 100 followers” is great, but drill down even further if you can. Like “I want to get 50 engaged followers every month”. The difference is setting you in a very specific and focused direction, making it easier to achieve this goal.
- Measurable– How do you know if you’ve achieved your goal, if there’s no way to measure it?
- Attainable– This needs to be a realistic goal. Something that you have a chance of completing. Otherwise you will get discouraged and give up because you’ve deemed it as something that’s “impossible”.
- Relevant– This can’t be overstated. The goal needs to relate somehow to what you’re trying to do. So setting a goal to mow the lawn is great, but how does that get you closer to your 50 engaged followers?
- Time-bound- Don’t panic! A time clock is only there for you to help you stay on track. No one is going to dock you 50 brownie points for not getting there soon enough. This is just so you can re-evaluate at the end of your time limit and see where you are, and where you might need to tweak your ideas.
3. Check Out Other Accounts
What accounts and creators do you follow on social media? Why do you follow them? What is it about their presence that makes you want to keep seeing their content? Is it their pictures, their personality, their color choices?
If you’re stuck for ideas on what to post, or how to format your own feed, check out your competition. Don’t copy what they’re doing (That’s a no-no!) but do look at what it is about their profile that draws you, and figure out how you can put your own spin on it. Maybe you can format your posts similarly, or use similar wording. Or maybe they posted a cool behind the scenes photo and you could take a similar photo. All of these things you can use as inspiration when creating your own social media accounts. (Or sprucing up existing ones!)
4. Optimize Your Profile
Whatever platform you decide to start out on, you need to make sure your profile looks as good as it can possibly be. Your profile in many cases, is the first impression a potential fan will get of your business. If you don’t have a picture, or an “about me” section filled out, the person reading could get turned off, and click somewhere else.
Make sure you have a professional, friendly photo of yourself, a short bio about who you are and why you do what you do, and any other related content filled out. People love to know who you are, they are after all, buying from a handmade seller instead of Walmart, add those personal touches to your profiles and give your audience a sense of who you are. This will help build that know, like, and trust factor.
5. Know Your Audience
Make sure you know who your target audience is. It’s so important to have this as dialed in as you can because when you start posting you want to be talking directly to that person.
If you’re trying to attract everyone by “Not excluding” a certain portion of your audience, then no one is really going to hear your message. It’s going to look messy, unorganized, and like you’re just throwing stuff against the wall hoping it’ll stick. While that’s fine to do a little bit while you’re getting to know your audience, make sure you have at least a general idea of who you’re trying to target when posting on social media.
I hope that these five tips have given you some ideas on how to get started on social media. I know there’s a lot of information here, and my hope is that you will be able to take something away from this article and start applying it to your business.
Let me know in the comments below what you think of these tips for your social media strategy? Did I leave something out? What would you do to get started? Let’s talk about it below.