In my 2018 Handmade Seller Predictions Guide, I shared how live video is going to be huge on social media this year. With the Facebook Algorithm changing (again!) and Instagram showing less of your posts to your followers, live video is an amazing way to hack the algorithms and connect with your followers.
Its easy to see why- 80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. (Source: Livestream and New York Magazine Survey) Here I’m sharing 5 ways to use live video (on Facebook or Instagram) to grow your handmade business!
#1 Connect With Your Audience With Live Video
Did you know that 4X as many consumers would rather watch a video about a product than read about it? That tells us that video- not just Facebook or Instagram Live- is a great way to connect to your audience. Especially in the handmade market where customers want to get to know the person behind the business!
And there are so many ways to connect with your audience using video. Share a quick video about why you started your handmade business or to tell a little bit about yourself. Tell your audience why you fell in love with the products you make and why you’re so passionate about your business.
#2 Host a Live Video Sale
Have seasonal items you don’t want to hang on to until next year? Items that have slight flaws that you don’t want to sell at full price? These are both great products to offer during a Live Sale.
During a Facebook or Instagram Live you can show off your items by hosting a live sale. Encourage your viewers to share the video with their friends. You could even offer viewers a discount on their purchase if they share the video. This is a great way to get in front of new buyers.
#3 Build Hype for New Products
Coming out with a new product line? Or maybe just one new item? Live video is a great way to share your new products, give a demonstration on how to use them, or share your inspiration for your new line or product.
You can answer any questions your followers have about the new items or show them sneak peeks of what’s coming. You can even include your customers in the creation process by asking for their opinion on colors, materials, or product ideas.
#4 Give a Look Inside Your Business
You can also use l video to give followers a behind-the-scenes look at your business and how you work. Share your processes, your work space, your materials, etc.
You might also focus on an aspect of your business that your target audience would be interested in learning more about. To you, this info may not seem entertaining but we love to take a peek into other people’s lives and businesses.
If you’re not comfortable using live video just yet, try creating a hyperlapse video (sped up video) showing you crafting. You don’t have to show your face either. Just show your hands making the product.
#5 Answer FAQs
Customer service is an important part of any business. Chances are, you answer every question that comes in, even if it’s a repeat question. While it’s important that you respond to every question, this can eat up a lot of time. Fortunately, this is an area where live video can be useful.
For example, you might identify a common question that you receive, and rather than answer the question again and again, you can have a Facebook Live video session to answer it. Its also a great time to see what other questions your followers may have about your products. You can link to this video next time someone else has the same question.