Did you know that 71% of all small businesses don’t use Pinterest? Yeah neither did I. That statistic is shocking! Pinterest is one of the fastest growing platforms out in cyberspace these days. Which makes being on there for your business a must. Make sure to keep reading to find out how to automate Pinterest for your Etsy biz!
As a small business owner, I understand the struggle of trying to do all the things. You have everything on your shoulders, from creating your products to doing the SEO for your listings, taking pictures, and being on social media. The thought of having yet another thing to do just seems like one more thing that sucks away your time.
Being on Pinterest seems overwhelming for sure. But I’m here to tell you there’s a way to get this strategy working for you with minimal effort. The secret to having this amazing tool work for you? Tailwind. Below I’ve laid out some steps to take to get your Pinterest strategy moving on autopilot. (So you can go back to doing all the things!)
Start by having a solid Pinterest account
Create 7-10 boards with topics that are in your niche, and full of great content. Make sure the boards reach out to an audience that is a little larger than your niche. That way you can get in front of as many eyes as possible. If you need some help on setting up your Pinterest profile to make sure it’s as good as it can get, check out this article.
Use Tailwind to Start Scheduling
Tailwind is a Pinterest scheduling tool that makes your life so much easier. Just like you do with your Instagram and Facebook posts, this tool allows you to schedule a month’s worth of pins, in under an hour. Go searching on Pinterest for great content that will fit into your niche and brand, and add those pins to Tailwind.
Tailwind is incredibly handy because it can scan your Pinterest account and find the best times to pin things to your boards based on past interactions. So for example, a sample schedule of when to pin things might look like this:
Notice how each day has times scheduled out, with extra time built in for you to add your own time slots. The best part about this is that you don’t have to spend all day pinning images to Pinterest manually. Tailwind will take the pins you give it, and hum quietly in the background while you get to work on other things.
Join a Tailwind Tribe
Another powerful tool that you can use inside Tailwind is called a Tribe. Tribes are basically a community of other like-minded pinners that are all sharing their content. The idea is that you share their pin to a board, and they’ll share yours.
You can join a few different tribes to get more exposure and get in front of different audiences. It’s also a great way to add pins to your pinning schedule to go out onto your boards! A little peek into a tribe might look something like this:
There’s a ton of great pins available in each tribe that you can use to fill out your boards. And because rising tides lift all ships, the more you pin other’s stuff, the more they’ll pin yours! It’s truly a win/win! (If you’d like to get started with a Tribe, and don’t know which one to join, check out the Handmade Journey Tribe by clicking here: ) You’ll also get a 30-day free trial to check out all Tailwind has to offer, how cool is that?
Loops Are a Good Thing
One other super handy feature of Tailwind is the Smart Loop function. The smart loop will take the pins that you upload, and send them to as many boards as you want, spaced out evenly.
So let’s say that you’ve joined five group boards on Pinterest. Smart Loop can be set up to take your pins, and add them to those five group boards over a set period of time. It will loop those pins to the boards on schedule, and evenly so that you’re not breaking any board rules, but you’re still getting your content into the mix.
These are just a few of the many benefits that Tailwind has to offer. This tool is so powerful that I can’t recommend using it enough. It will make your social media life easier, and you can still grow a sizeable and engaged audience on Pinterest, with minimal time and effort.
If you’re ready to try Tailwind, click here to get a free month and join our exclusive Tailwind tribe!
Have you tried Tailwind for your handmade biz yet? Why or why not? Let’s talk about it in the comments!