Creating video for your handmade business can seem super scary. The first time I made a video, my hands got all sweaty and I had to do probably 100 takes before I felt it was worthy of being shared.
But as I mentioned in my last blog post 5 Ways To Use Live Video To Grow Your Handmade Business, using video for your handmade business is going to be an important part of your social media strategy in 2018. Read on to learn 5 easy ways to use video (that aren’t super scary)!
#1 Hyperlapse Videos
I love watching Instagram videos where someone speeds up their production process. Did you know those videos are really easy to do? With your cell phone, a tripod, and a nifty app called Hyperlapse- you can take videos as you are creating products and with the Hyperlapse app (iTunes), speed them up and post them not only on Instagram but Facebook as well! And you don’t have to show your face or speak so it’s a low anxiety way to get started with video.
If you’re on Android a good alternative is your phone’s native hyperlapse feature (if you have a newer Samsung) or the Microsoft Hyperlapse app (Android).
If you are worried about showing too much of your process, that’s okay. You can record yourself packaging orders or even just record a small part of the process. You don’t have to give away any secrets. Keep these short and show just enough to draw people into the video.
#2 Show Off Your Products
Do you make something using glitter, or a material that is really hard to catch its true beauty in photos? A video is a great way to show the details that photography is hard to capture. Again- you can accomplish this with your phone, and an app called Boomerang (iTunes or Android). Boomerang is an app from Instagram that takes a burst of photos or a video and stitches them together into a high-quality mini video that plays forward and backward.
Lets say you make decals with glitter vinyl- you could record a short video of you turning that decals different direction in the light to catch the reflection of the glitter. Bommerang will than speed that up into a short video that plays backwards and forwards. There are all kinds of fun ways you can use it to show off your products!
#3 Show Off Your Workspace
I know, I know… you’re likely thinking “But my workspace doesn’t look like it came out of an IKEA catalog! I work at my dining room table”. That’s okay! People love to know the person or place behind a product. You don’t have to show off all of your workspace either.
Don’t want to hear yourself on video? You don’t need to say anything if you don’t want to. Just pan around your space and post!
Side note- did you know you can turn the sound off videos on Instagram? So don’t worry if your dog is barking in the background, or your toddler comes running in while you are recording it- you can still post it, and just turn off the sound.
#4 Collage of Your Products
This tip doesn’t even require you to take a video at all! All you need is photos of your products and any collage video app. My go to app is FilmoraGo (iTunes or Android). I just upload photos of my items, add some cool effects, some music if I’d like and I have a professional looking video of my items I can post.
These types of videos are great to do for holidays and special occassions- so create different collage videos that showcase your seasonal products together.
#5 Introduce Yourself
I am pushing my Handmade Journey Academy members this year to really take a step outside of their comfort zone. Putting yourself in front of the camera may be really far outside of yours. As I said- it was really scary at first for me, and sometimes still is! But again, all you need is your phone and a tripod.
I challenge you to record a quick 30-second video introducing yourself to your audience. Share a little bit about yourself and why you started the handmade journey that you’re on. You’ll be surprised at how much your audience loves connecting with you in this way.