As a handmade seller myself, I understand the struggle to grow your business. I’m always on the lookout for strategies that can help improve sales with little time or money investment and Etsy promoted listings is one of my favs.
Most sellers will find that Etsy promoted listings can improve sales within just a few days. Read on to learn what Etsy promoted listings are, why you need to use them, and how to set these Etsy ads up.
What are Etsy Promoted Listings?
Etsy Promoted listings are featured Etsy ads to help your products receive more exposure. It’s like paying for a boost in the search results. This means that more buyers will see your listings and you’re more likely to get sales.
Promoted listings work in an auction style format. You’ll compete against other sellers for ad space. Also Etsy will show your ad based on the amount you’re willing to pay for each click which is your bid and the quality and relevance of your listing.
The more you pay per click the more likely your ad is to be shown. Higher per click costs also means you’ll be paying more for the ad space.
Why use Etsy Promoted Listings?
The main goal for most Etsy sellers is consistent sales and promoted listings can help you achieve that. My first year on Etsy I generated over $4,000 in sales from promoted listings alone. That was over 10% of my sales so promoted listings really made a huge difference.
If you’re having trouble gaining momentum with your listings or you’d just like to see more sales promoted listings can be a great way to achieve that. I recommend trying promoted listings out for a week. You can set it up so that the max it will charge is $1 per day so for an investment of $7 or less you can try it out and see if it helps your shop.
How do I set up Etsy Promoted Listings?
You can set up promoted listings by going to your Etsy Shop Dashboard, then to Marketing, and then to Promoted listings. You’ll find the option to turn on promoted listings by clicking the Manage button.
You’ll also find various settings that can help fine tune your promoted listing strategy within the Manage section like setting the max cost per click. I recommend fine tuning that setting to make sure Etsy isn’t taking too much of your profits.
Watch below to see my exact strategy and steps:
To help you even further I’ve created a video tutorial for you where I share my tested Promoted Listings strategy and my recommended max cost per click to help protect your profits. The video below walks you through the entire process of turning on and setting up promoted listings.