Handmade Seller Spotlight Rita WilliamsThis week I’m excited to introduce you to Rita Williams of Graceful Guessing.  She creates beautiful graphics for handmade sellers and every day items that make great gifts!

From logos to mousepads to coffee mugs- she has it all!

1) Tell us a little bit about your business and how it got started.

I have always been a crafter-I’ve always loved making things and giving them as gifts. I would (and still do) pick up things at big chain stores and start dissecting it; trying to figure out how they made it so I could make something even better.

I began shopping on Etsy in 2010 and toyed around with the idea of opening an Etsy shop for years. At that time, I didn’t really know what I’d focus on so I held off. But after a particularly frustrating time at the job I’ve worked at for 10 years, I decided to stop putting my dream on hold. Graceful Guessing opened on April 5, 2017 and it was one of the proudest moments of my life.

2) What is your favorite part of owning a handmade business?

I love connecting with other makers; so much in fact, that I built my business around them. When I opened my shop, I was originally making cards and wall art. The further I got into my journey, the more I noticed that new handmade business owners needed unique, affordable graphic design services and packaging solutions. So I completely shifted focus and built my shop inventory around them and for them.

3) What is something you’ve learned during your handmade journey that you’d like to share to help or inspire others?

It’s kind of cliche, but growing your shop takes time. We all cross our fingers and hope that the minute we put something on the internet it’ll go viral or sell out in minutes; but it just doesn’t work that way. However, if you work hard enough and you’re good to your clients, you’ll slowly but surely build an amazing audience and make wonderful friends along the way.

Also, you’re going to make plenty of mistakes and that is completely normal; it’s all apart of learning the ropes and it’ll shape you into a better business owner.

4) How has the Handmade Journey Academy helped grow your business?

I can’t even begin to count all of the ways that the Handmade Journey Academy has helped my business grow. I struggled with SEO for a good few months before stumbling upon Jami’s blog, and ultimately the Academy. I also knew next to nothing about how to interact with an audience on Facebook and Instagram and HJA helped me tremendously there too! Having a wonderful community of makers to encourage you and help you along the way is invaluable.

5) What are your future goals for your business?

I want to make more products to help handmade business owners. Right now I’m working on a Holiday line, as well as cupcake boxes, soap boxes, and soap bar wraps.

Where to find and follow Graceful Guessing:


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