So it’s time I shared something with you that’s a little bit embarrassing.
I talk about my successful Etsy business a lot. (How I went full time with it in just 8 short months, made over $53k my first year, and so on…)
But there’s something I don’t talk about much.
And that’s my first Etsy shop. The one I never mention because…
It was a complete and utter failure!!!
As in ZERO sales!
I put a few pair of earrings on Etsy in 2007 and expected the sales to start rolling in. And when the sales didn’t magically appear I got frustrated and gave up after just a few short weeks.
It’s embarrassing to be an Etsy business coach and admit that I had a shop that completely bombed.
But it happened and most importantly I don’t view it as a failure anymore.
In fact, I learned some super valuable lessons from that experience that I want to pass on to you because if I can help just ONE person avoid my experience then this email has done its job.
1. Anything worth doing takes effort. You can’t just slap a few products on Etsy and expect the sales to roll in. You have to put in the work even if it’s just 5 minutes a day.
2. Each of us is 100% responsible for our success or our failure. After my failure I blamed Etsy. I blamed the customers. I blamed having a toddler and not having time. But in reality, it was 100% my fault that I didn’t succeed.
If I wanted it badly enough I could have put in more time. More effort. I could have gotten up 5 minutes earlier or stayed up 5 minutes later so I could work just a little bit every day toward my goal. And I may not have seen success right away but I guarantee that if I had stuck with it and kept trying new things everything would have clicked into place eventually.
3. Don’t go it alone. Sometimes we feel like we have to build a business 100% by ourselves. But why??? There are other sellers out there that have paved the way for you. Sellers like me. Learn from them. Soak up everything they have to share! It’ll save you months or years of time & frustration.
Not sure where you can get help from other handmade sellers? Come join the free Handmade Journey FB group.
4. There’s always something else you can try. I see so many handmade sellers get frustrated and stop taking action. And then they wonder why they aren’t seeing results. Even when things seem impossible you have to dig in and keep moving forward.
So when the going gets tough, don’t bury your head in the sand. Try something new! Experiment with a new marketing strategy, take new photos, try new keywords in your SEO, create a new product. The possibilities are endless!
I hope the lessons I learned spark something in you today. Maybe you’ve been trying the same old things expecting different results and it’s time to shake things up. Maybe you’ve been avoiding asking for help.
Whatever this sparks in you, I want you to take action. I want you to know that the only thing stopping you from your dreams is yourself. This may sound cheesy but I truly believe that you can do this.