#1: What is a long tail keyword?
A long tail keyword is a keyword phrase that contains three or more words (although some consider 2 or more words to be long tail). This type of keyword is usually very specific and therefore often less competitive. Here are a few examples of long tail keywords: blue starfish necklace, pink striped hair bow, embroidered bear shirt
#2: Should I be using long tail keywords within my Etsy shop?
Long tail keywords are amazing for standing out amongst your competition, especially if you are just getting established. You will have a better chance at ranking (go here to learn about SEO and ranking) for a long tail keyword because they often are specific enough that you will have less competition in the search results. This is really important to ensure that your product is found and not lost in a search that is too competitive.
As your shop grows you can work toward ranking for shorter and more competitive keywords. I’ve been able to rank on the first page for really competitive keywords like housewarming gift and Christmas gift but only after my products received a lot of favorites and sales. You’ll want to stick with long tail keywords when you are starting out.
#3: How do I incorporate long tail keywords into my tags and title?
You can add your long tail keywords to your titles using the tips found in my Top 6 Tips for Constructing the Perfect Etsy Title post. Make sure that you are using keyword phrases that are appropriate for your product and make sure your title looks as professional as possible.
Long tail keywords can be a bit tricky to add to tags because they can often be longer than 20 characters which is the limit for tags. To get around this, split your keyword phrases up if needed. An example of this is ‘green striped hair bow’ which is 22 characters. You could split this into two tags, ‘green striped hair’ and ‘striped hair bow’. This helps cover the phrase even though it is too long to fit into one tag.
#4: How do I know which long tail keywords to use?
Knowing which keyword phrases to use is the trickiest part of SEO. I like to sit down with my product in front of me and write out all the words I would use to describe the product. Think of color, texture, materials used, size, shape, and so on. Then go back and add a star beside the ones that you think describe your product best. You can then combine those words into long tail keywords.
I also like to get the opinions of others to help create my long tail keyword phrases. Show people your product either online or in person and ask them which terms they would use to describe the product or find it if they were looking for it on google. Look for any trends to help you identify which keyword phrases would be best to use.
An advanced method for finding the best long tail keywords is to use an online tool such as EtsyRank or Marmalead. They are Etsy SEO tools that helps you discover which keywords are working for similar products.
Takeaways for Long Tail Keywords:
- Long tail keywords are important to ensuring your products appear in the search results
- Do your research to determine which long tail keywords you should use
- Incorporate your long tail keywords into your titles and your tags
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Disclaimer: The above info is what has worked really well for me in my experience of running a successful Etsy shop. While it has worked for me, you may experience a different result. Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.