I know how frustrating it can be when your Etsy sales drop unexpectedly. Many people will try to find something or someone to blame and will lose motivation. That’s the opposite of what you should do though. When sales drop that’s a great time to experiment with something new. Trying something new will renew your motivation and hopefully lead to more sales. Here are 6 of my favorite things to try when your sales drop.
Run a Sale
During slow periods you may want to offer an extra incentive to shoppers to purchase your products. You can use Etsy’s new Sales & Coupons tool to create a sale or create a coupon code. When you set the sale up make sure you tell your buyers that it’s a limited time only sale to encourage them to make a purchase then and there.
Also, make sure your sale is enticing enough. I recommend using a discount percentage of at least 20% off or an amount of $5 off. Buyers aren’t really motivated by discounts that are any lower.
Try Extra Renewing
Most sellers don’t know about my favorite Etsy strategy. Extra renewing is when you renew your Etsy listings outside of the normal 4 month period. One of the biggest factors that determines where your listings will rank in the Etsy search results is called recency which is how recently an item was listed or renewed.
Paying 20 cents to renew your listing will often give it a big bump in the search results. You may be concerned about paying this extra fee but I like to think of it as advertising. With any business you’ll likely have to spend some money on advertising so figure out what your advertising budget is and use a portion of it for extra renewing. Click here if you’d like to learn more about extra renewing.
Use Etsy’s Promoted Listings
Promoted listings are a way to purchase ad space on Etsy. On each page of the Etsy search results you’ll find designated ad spots at the top and at the middle of the page. You can pay for Etsy promoted listings for a chance for your product to be featured in these spots. It’s a great way to build momentum for your business and increase your sales.
I will give a word of caution though. If you leave your promoted listings set at the default max cost per click (the fee you’ll be charged if someone clicks on your ad) they can get really pricey. Try out different max cost per clicks and keep a close eye on how much you are spending on promoted listings vs the revenue they are generating. Click here to learn my exclusive promoted listings strategy.
Host a Giveaway
A giveaway can be a fun way to get some excitement buzzing about your brand. I love Instagram giveaways because you can collaborate with other handmade sellers or Instagram influencers and get in front of their audience too.
Try to collaborate with other sellers who have the same target audience. If you sell jewelry you may want to team up with someone who sells scarves. Or if you sell soap you may want to team up with someone who sells wash cloths.
Work on SEO
SEO or search engine optimization is the work that you do to make sure your listings have the best chance to appear in as many different Etsy search results as possible and as high in the search results as possible. This work is the key to getting views on Etsy which will lead to sales.
SEO is a never ending process so even if you’ve put in effort to optimize your listings in the past you can always improve. Look at the past few weeks and see if any of your keyword phrases aren’t getting any views. If they aren’t you may either want to try extra renewing or your may want to try a different phrase. If you’re not sure what SEO is click here to learn the basics.
Take New Photos
I can’t stress the importance of good photos enough. If you want to ensure that buyers click on your listings you need a photo that is inviting. The recipe for success is a photo that is bright where the product is the star of the show. If you feel like your photos could use some work I recommend taking advantage of slower times and experimenting with new backgrounds or photo locations.
Also if you sell accessories or apparel try to find a friend who is willing to model your products for you. Modeled photos give the buyer an idea of the size of the product and how they can wear the product. If you’d like to learn more about taking great photos for Etsy click here for my top photo tips.
Keep Trying New Things
Hopefully these tips help break you out of your low sales rut. The key to growing a business is to focus on trying new things and experimenting until you find what works for your products. Stay curious and focused on learning new things and you’ll find that you can quickly turn a period of low sales around.