5 Things You Need to Know about Long Tail Keywords

Long tail keywords are 3 or more word keyword phrases that help you appear in search results because they are specific and therefore have less competition.#1: What is a long tail keyword?

A long tail keyword is a keyword phrase that contains three or more words (although some consider 2 or more words to be long tail).  This type of keyword is usually very specific and therefore often less competitive.  Here are a few examples of long tail keywords:  blue starfish necklace, pink striped hair bow, embroidered bear shirt

#2: Should I be using long tail keywords within my Etsy shop?

Long tail keywords are amazing for standing out amongst your competition, especially if you are just getting established.  You will have a better chance at ranking (go here to learn about SEO and ranking) for a long tail keyword because they often are specific enough that you will have less competition in the search results.  This is really important to ensure that your product is found and not lost in a search that is too competitive.

As your shop grows you can work toward ranking for shorter and more competitive keywords.  I’ve been able to rank on the first page for really competitive keywords like housewarming gift and Christmas gift but only after my products received a lot of favorites and sales.  You’ll want to stick with long tail keywords when you are starting out.

#3: How do I incorporate long tail keywords into my tags and title?

You can add your long tail keywords to your titles using the tips found in my Top 6 Tips for Constructing the Perfect Etsy Title post. Make sure that you are using keyword phrases that are appropriate for your product and make sure your title looks as professional as possible.

Long tail keywords can be a bit tricky to add to tags because they can often be longer than 20 characters which is the limit for tags.  To get around this, split your keyword phrases up if needed.  An example of this is ‘green striped hair bow’ which is 22 characters.  You could split this into two tags, ‘green striped hair’ and ‘striped hair bow’.  This helps cover the phrase even though it is too long to fit into one tag.

#4: How do I know which long tail keywords to use?

Knowing which keyword phrases to use is the trickiest part of SEO.  I like to sit down with my product in front of me and write out all the words I would use to describe the product.  Think of color, texture, materials used, size, shape, and so on.  Then go back and add a star beside the ones that you think describe your product best.  You can then combine those words into long tail keywords.

I also like to get the opinions of others to help create my long tail keyword phrases.  Show people your product either online or in person and ask them which terms they would use to describe the product or find it if they were looking for it on google.  Look for any trends to help you identify which keyword phrases would be best to use.

An advanced method for finding the best long tail keywords is to use an online tool such as EtsyRank or Marmalead.  They are Etsy SEO tools that helps you discover which keywords are working for similar products.

 

Takeaways for Long Tail Keywords:

  • Long tail keywords are important to ensuring your products appear in the search results
  • Do your research to determine which long tail keywords you should use
  • Incorporate your long tail keywords into your titles and your tags

Ready to take your SEO to the next level?

Disclaimer:  The above info is what has worked really well for me in my experience of running a successful Etsy shop.  While it has worked for me, you may experience a different result.  Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.

Top 6 Tips for Constructing the Perfect Etsy Title

Top 6 Tips for Constructing the Perfect Etsy Title

Etsy Product Titles

Etsy titles serve so many purposes.  They are absolutely vital to Etsy SEO, they tell the buyer what it is they are looking at and they are a buyer’s first look at your writing.  First impressions are important so crafting the perfect Etsy title should be a priority for your Etsy shop.

Trying to create a title that fits the bill for all of these purposes can be really daunting.  There’s a fine line between pleasing the search engine and your buyers.  When I first started my Etsy store in April of 2016 my titles were so short and just horrible.  I had no clue what I was doing and didn’t get many sales.  Updating my titles (as well as tags) has been one of the most helpful things I’ve done to get the sales I needed to quit my corporate job and focus on my handmade shop full time.

Tip # 1:  Use clear and concise titles that aren’t too long

Etsy allows up to 140 characters for your title.  As I mentioned in my Etsy SEO post you want to a variety of keyword phrases in your title but you don’t want the title to be too long.  Etsy says that shorter titles convert into sales better because they are easier for the buyer to read and understand.

I recommend creating a title that is between 75 and 120 characters long.  This gives you plenty of room to get in keyword phrases but ensures the title isn’t too long that it’s tough for buyers to read.

Tip # 2: Use keyword phrases and separate them for readability

Etsy SEO relies on your title to determine which keyword phrases you should rank for.  This means you want to fill your title with as many keywords as possible.  You want to make sure they are readable, though.  One way to do this is to separate keyword phrases with commas, dashes, slashes or the pipe symbol.  I personally prefer dashes with a space before and after the dash.  Here is an example of a title for a wood sign that says Uncork & Unwind:

Wine Wood Sign – Uncork and Unwind Wine Gift – Rustic Kitchen Decor – Bar Sign

Tip # 3: Use title case in your title for a professional look

I’ve seen a lot of Etsy titles with all caps or all lowercase letters. While I think that can have its place I really love the look of title case within a title.  I’m not great at explaining grammar but click here to read more about what title case is and how to use it.

Tip # 4: Put the most relevant keyword phrase at the front of the title

When your listings are viewed from the search results only the first 20-40 characters will appear.  The rest of the title will be truncated and will only be visible if the buyer clicks on your listing.  For this reason the first few words need to be the most relevant words that accurately tell the buyer what it is they’re looking at.

 

 

 

Takeaways for Etsy Titles:

  • Use about 75-120 characters of your title and make sure it’s clear and easy to read
  • Separate your keyword phrases for readability.  I recommend commas or dashes.
  • Use title case for a professional look
  • Put the phrase that best describes your product at the front of the title

P.S. – I know all of this can seem overwhelming and overly complicated.  Take it one step at a time and just work on a few listings per day.  Also, check out this post where I explain why Etsy SEO is so complicated and the factors that impact the search ranking.

Ready to take your Etsy SEO to the next level?


Disclaimer:
 The above info is what has worked really well for me in my experience of running a successful Etsy shop.  While it has worked for me, you may experience a different result.  Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.

 

Etsy SEO: What Is It and Why Is It so Important?

Etsy SEO

What is Etsy SEO?

SEO stands for Search Engine Optimization.  Search engines, such as the product search within Etsy return results based on the keyword phrases users enter into the search bar. Etsy SEO refers to any of the work that you do to help improve where your products appear in the Etsy search results.  Where your products appear in the search is often called search ranking.

How does SEO work within Etsy?

Your title and tags within each Etsy product listing are the main two pieces of info that Etsy uses to determine which search results your listings will appear in and where they will appear.  When your product appears in the search results for a particular keyword phrase that is referred to as ranking for that keyword phrase.  To optimize your Etsy SEO, you will want to look at each product listing and determine which keywords your buyers are most likely to use when searching.  These are the words that you will use in your title and your tags.

Setting up your Etsy Title

Each product title can have up to 140 characters within it which includes spaces.  The length of the title won’t impact where you appear in the search results but Etsy has said that shorter titles convert better.  The reason they say this is because shorter titles are typically easier for the buyer to read.  To help make the title readable you can also separate your keyword phrases with commas or dashes.

Another important point is to make sure you use keywords that describe your product.  Showing up for the wrong search terms won’t generate sales, and you’ll be wasting valuable keyword space.

 

You want to put the keyword phrase that best describes your product at the front of the title.  Buyers need to understand at a quick glance what it is they’re looking at so focus on the most basic description of what your item is for the front of your title.

Here is an example of a title that I would use for a wood sign that says But First, Coffee.

But First Coffee Wood Sign – Rustic Wood Kitchen Decor – Housewarming Gift for Her

You also want to focus on finding good quality long tail keywords.  Click here to read a post all about what they are and how to select them.

Setting up your Etsy Tags

Tags are what Etsy calls the keywords for each listing.  You can have up to 13 tags for each of your products.  Each tag can have up to 20 characters including spaces.  Create your tags using a mix of the keyword phrases that you added in your title as well as other phrases that help describe the item (colors, sizes, shapes, who it would make a good gift for, where the item can be used, how the item is used, occasions the item would be used for, etc).  Also, if your keyword phrase is too long to fit in one tag break it up into two tags.

Here is an example of tags I would use for a wood sign that says But First, Coffee.

but first coffee, Coffee sign, coffee bar, coffee kitchen sign, housewarming gift, coffee gift, coffee, kitchen decor, birthday gift, gift for her, just because gift, christmas gift, gift for mom

I wanted to create a tag with the words “But First, Coffee Sign” but it wouldn’t fit so I split it into two (“But First, Coffee” and “Coffee Sign”).

 

Are there other things that impact SEO?

Yes.  Etsy has a complicated algorithm that they use to determine the order that product listings appear in the search results.  Some of these are last renewed date, the number of favorites and sales, reviews, your profile and whether you have any open cases against your shop.  All of this can be overwhelming.  When starting out, focus on making sure that you’ve accurately described your product using a variety of keyword phrases in your title and tags.

To learn more about the Etsy search click here to read the Ultimate Guide to Etsy Search.

Takeaways for Etsy SEO:

  • Etsy SEO is the key to making sure your listings appear when buyers search within Etsy
  • Use keyword phrases in your title that accurately describe your product
  • Use all 13 tags for each listing
  • Use a variety of keywords so you can appear in as many search results as possible

 Ready to take your Etsy SEO to the next level?

Disclaimer:  The above info is what has worked well for me in my experience of running a successful Etsy shop.  While it has worked for me, you may experience a different result.  Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.

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