Email Subscribers

5 Email Ideas to Market Your Etsy Biz

So let’s say you read this blog article, and you have decided to set up your first email marketing campaign for your Etsy biz. Go you! You’ve set everything up inside Mailchimp, and you are super excited to get your email ready to go. You click “new post” and you stare at the computer screen blankly, trying to figure out what to send.

If you’re like me, then writers block is not a new experience. I completely get how overwhelming and frustrating the process of writing out a catchy email can be. That’s why I rounded up five great topic ideas you can use on your next email that should get those creative juices flowing.


If you’re struggling to come up with topics to write about, check these out!

1. Share a Behind-the-Scenes Look

People love to get the “inside scoop” on pretty much everything. To be part of an elite group or priviliged few is hard wired into our DNA. (Okay maybe not that extreme, but you get my point!) People are following you because they love buying from small businesses. They love the personal touches.

Showing people that you’re a real person, that you have a life outside of the perfect Instagram square picture, is a great way to connect with your fans. They will be pulled into your space, closer into your world, and really relate to whatever it is that you’ve decided to show.

A few ideas for these kinds of emails could include:
  • Pictures of you creating your products
  • Your messy kitchen full of dishes because you were too busy with your biz to clean up after dinner last night
  • Your kiddos playing in the sunshine
  • Orders packaged up and ready to go
  • You getting your hair done, grabbing your favorite drink, or watching a movie and talking about self care.

As long as these kinds of marketing emails have a small refernce to your biz, or your products, they can be a very effective tool to show people who you are, and build that know, like, and trust factor that you’re shooting for.

2. Create a Narrative (Tell a Story!)

You got into this handmade business for a reason. There was something that happened in your life (or maybe a string of somethings) that set you on the path towards your dreams.

What better way to let people into your business than to give them the story of how it happened? Talk about the thing that drives you the most, or maybe your favorite product to create. How did those early days of your business happen with your work/life balance? What sacrifices did you have to make to get where you are? All of these could be ideas that you share with your fans.

3. Start an Email Series

This idea could be a really cool way to take your story one step further. Everyone loves a cliff hanger, and want the story to find an ending. Take your super long story and break it up into several emails, spreading them out over a couple of weeks.

This will keep your readers engaged, and subtly but effectively, making them super happy when your emails pop up in their inbox. They will be anxious to hear from you, and won’t hesitate to click on through to read what you have to say.

4. Share Blog Recaps w/Snippets

Does your business have a blog attached to it? Is this something that you update frequently and have amazing content? (Well of course you do, you’re awesome!)

Then sharing an email with your fans whenever a new blog post is published would be a great idea to bring them in. Include some of your great topic sentences, or include a few of the pictures that you have on your post to get their interest piqued. Encourage them to click through to read the rest of the post by showing off some of your great ideas in the email.

5. Resource Roundup

If you’re a handmade seller then you know that your process is a closely guarded secret. What you can do is share some of the resources and tools that you incorporate in your business with your fans.

Are you a crocheter? Maybe you do a roundup of your favorite patterns or designers. Do you make beautiful cards and stationary and you love watching YouTube videos about them? How about jewelry makers? What techniques fascinate you, or are you thinking of breaking into a new style? Do a roundup of your favorite creators and share with your peeps!

You’re trying to give value in any way that you can, instead of constantly selling to them. Think about it. Do you open an email if all it contains is sales pitches all the time? Then why would your readers?

Whatever you decide to send them, keep these questions in mind as you’re writing:

  • How will an mail benefit your audience? (What value does it have?)
  • How will this email funnel people back to your shop, or social media?
  • How can you put your own spin on it?

I hope this list has helped jump start your creative process, and that you’re furiously making lists of things you can send out to your fans. Let me know in the comments what kinds of ideas you have come up with! I’d love to hear about them.

Top 3 Reasons Your Etsy Biz Needs an Email List

And Why You Should Start One ASAP

Are you ready to take your Etsy biz to the next level? Have you ever struggled with slow sales? Did you just come out with a new product line, and are at a loss for how to promote it? Then this blog post is definitely for you. If you’re in this for the long haul, and not just the short term ride, then you’re going to want an email list. And here’s why.

Creating an Email List for Etsy Biz
Starting an email list now can help you down the road! Read below to find out more

1. It’s a Free Form of Marketing

I hear this question a lot, “But Jami, what if I’m not ready to start sending emails right away?” Or, “I don’t know what to send out!” Go ahead and start the list, and begin collecting emails from people anyway. That way when you’re ready to send your first email, you have an engaged audience. Done is better than perfect, and trying to get your ducks in a row before you send out that first email will cause you to stall out, and you won’t ever get started.

A good place to start with creating your email list is with a service called Mailchimp. Mailchimp is free for up to 2,000 subscribers, and you really can’t beat free!

2. Because you own it!

I’m a huge fan of social media. Instagram in particular. But the problem with using these for your marketing platform, is that anything could happen to them. They could shut down tomorrow, and you’d lose your audience. You are not guaranteed a spot on their site indefinitely, and then you’d really be out of luck.

But with an email list, these people are yours forever (unless they unsubscribe) and you are able to market to them anytime you want. Your email list subscribers are there for the duration and that’s what you want!

3. Everyone on Your List is a Fan

It’s tough to get people onto an email list these days because there’s so much spam out there. Everyone and their dog is trying to send us an email and it can get overwhelming. So if someone opts in to yours, it means they’re a true fan!

They’ll be honestly interested in what you have to offer. Some might follow you on social media, or comment on posts, or share a pin now and then, but that doesn’t make them a true fan. Opting in to your email list means they are really invested. These people are ready to see what you have to say, and you can market to in their inbox. This way, you have a better chance of getting them to know, like and trust you.

*Bonus Tip: Add the link to sign up for your email list to the bottom of every product description in your shop! Also add it to your shop announcement at the top!*

These tips are just three reasons why I believe it’s so important to start an email list for your biz right away! It can take some time to get people onto your list, and you definitley have to apply patience. However done correctly and given enough time, an email list can be such a powerful tool to have in your arsenal.