So we’ve started talking about why it’s important to be on social media. And in this post, I gave you some tips on how to kick off your social media strategy. Well today I’m going to go a little more in depth into one my my favorite social media platforms of all time. Pinterest!
Pinterest is classified as a social media platform, but honestly it’s just a visual search engine. It’s like Google with magazine cutouts. Pinterest is a fun place to kick back and brainstorm ideas, to get a feel for new products, and trends, and I personally use it to unwind when I just want to zone out. It’s seriously really fun!
The benefits of using Pinterest in your Etsy biz cannot be overstated. I also could go on and on (and on and on and on…) about why I love it. But I’m going to try to whittle it down to my top six reasons why I think it’s a good idea to use Pinterest in your marketing strategy.
1. Increased Brand Awareness
As a small business owner you know the struggle all too well of competing with the “big guys”. You say something like “Target” or “JcPenny” and everyone knows what you’re talking about. As a small business owner you don’t have that name recognition for your biz.
While Pinterest isn’t the “be-all/end-all” to get your brand noticed, it can seriously make a dent in that for you. The more you use it, the more the pins start to get out there, and the more eyeballs are on your brand.
2. Additional Traffic to Your Shop
The more you use Pinterest, the more potential you have for additional traffic. This traffic could lead to increased sales, which is kind of the point, right? Everyone on Pinterest is searching for something, and when they find a pin they like, it gets pinned. Then someone else pins that pin, and two more pin it, and on it goes.
Eventually someone will click on that pin because they adore what they see and cannot live without it. (Obviously, because you have the cutest stuff!) If only two or three people out of 100 click through to your shop, and they turn into sales, I’d call that a success!
3. Pinterest Ties in With All Your Social Media
What’s the big deal about this? The big deal is that if someone sees an image that you’ve posted on Instagram and wants to save it for later for reference, Pinterest is a great way to do that! They even have a browser extension that you can install to pin images directly from the webpage that you’re viewing. (Which is super cool!)
This makes it so much easier for people who love your content to click and save to their boards right away. Once they do that, #2 comes into play, and that’s what we want!
4. Staying on Trend is So Easy!
One of the easiest and fastest ways to stay on trend these days is to check out what people on Pinterest are pinning. I love following people that inspire me, and seeing what kinds of things they’re pinning. This gives me a great idea of what kinds of things are trending.
I’ve also found this to be a great way to come up with new product ideas for my own business. I can best serve my audience when I know what it is that they’re looking for, and Pinterest affords me this opportunity.
5. Cross-Promote Your Business Locally
Pinterest Place Pins are a special type of pins that allow certain pins to have metadata included such as location, and phone number. If you do in person sales, or even doing a craft fair or event, these kinds of pins could come in super handy!
Get your pins out there circulating a few weeks before your event, and watch as the traffic to your shop comes in. (It might even be a good way to promote the show or shop for other vendors!)
6. Investing in Pinterest Pays Off Long-Term:
Your pins on Pinterest last forever. And as a result of that, your quality content has a longer shelf life than any other social media add or boost. Feeds drive other digital channels, which means recency reigns supreme.
Since discovery and search are what Pinterest is made of, content has evergreen value. So when you create high quality, relevant Pins and optimize your Etsy shop or standalone website, you’ll see results.
I hope this has gotten you super excited about bringing Pinterest into your business life. Creating pins for your products, and surfing through other people’s beautiful products and services are one of the perks of all the computer work that goes along with running a business!
Have you joined Pinterest yet? Why or why not? Let’s chat about it in the comments!