Pinterest Strategy

3 Keys to a Profitable Pinterest Strategy

If you’ve been following me for a while, then you know how much I adore Pinterest. It’s my happy place, where I go to look at pretty things & find amazing advice.

I also think it’s a great place to be for your handmade biz. Because it’s such a visual medium, and our handmade products are gorgeous, the two fit together like peanut butter and jelly.

So where do you even begin to start when creating your Pinterest account for your handmade biz? It’s overwhelming to be sure, but I also think that if you break it down into small chunks, it will be so much easier!

I’m going to share with you, my top three keys to a successful, profitable Pinterest strategy and where I think you need to focus the most attention when creating content. So let’s dive in!

A Profitable Pinterest Strategy

3 Keys to a Profitable Pinterest Strategy-Handmade

#1. Keywords

You hear this all the time, right? “Use some good keywords” “Keywords are key to great SEO!” “Have great keywords and you’ll make millions!” (Okay maybe not that last one, but you get the picture)

While that sounds intimidating, it’s actually very simple. You’re just using words that your audience will be using to find your products. For example, imagine you’re searching for a coffee lovers sign to hang in your kitchen.

What words would you use to search for that on Etsy or Google? Something like “Coffee Lover Wood Sign” I’d imagine, right? That is your keyword phrase, and those are the keywords that you want to include in your pin descriptions on Pinterest.

A profitable Pinterest strategy begins with good SEO and you can’t make that happen without some great keywords that describe your products.

Some Questions to Ask Yourself for Good Keywords Could Be:

  • What color is it?
  • How is it used?
  • What’s the shape?
  • How tall is it?
  • What occasions would you be using this with?
  • Is it a good gift?
  • Who will be using this product?

Keep these in mind when coming up with keywords to use in your pin descriptions!

#2. Consistency

This seems pretty self-explanatory, but cannot be stressed enough. Pinterest loves accounts that are consistently using their platform. They give top ranking in their algorithms to the accounts that are producing high quality, consistent content.

To maintain a profitable Pinterest strategy you will need to have consistent content circulating on Pinterest. While you can do this manually, there are a ton of scheduling tools out there that you can utilize to help free up some time.

I recommend Tailwind to get started. If you’re not familiar with this awesome scheduling tool, check out this blog post where I go more in depth about the power of this program, and what it can do for your biz.

Making sure you’re consistently using Pinterest will get your pins out in front of other eyes, different accounts, and can explode your traffic to your shop or website with very minimal effort.

#3. Group Boards

Group boards on Pinterest are key to expanding your reach and influence. These little secret weapons are very underrated, and not talked about very often, so if you haven’t heard about them don’t worry, I’m about to!

Group boards are just what the title suggests. They are boards on Pinterest that have more than one contributor. Someone starts a board (let’s say for coffee lovers!) and invites two or three friends to pin to it as well.

Those friends can then invite other friends, and so on and so forth. (Depending on the rules set up by the board creator.) Joining a group board is one of the best ways I know of to get your products in front of new eyes, and introduced into a new niche as well.

Maybe you haven’t thought about a certain angle for your products, but a pinner on your group board sees your awesome stuff, and pins to her board. This is not necessarily your target market, but they are fresh eyes that might just click over to your shop.


*Sneak Peek- You can tell if you’re looking at a group board by the number of contributors it shows in the top right-hand corner of the board. (Check out the graphic below).

3 Keys to a Profitable Pinterest Strategy-Handmade


Coming up with your profitable Pinterest strategy won’t be too difficult if you can just start small and do a little bit every day.

Just make sure you’re always adding keywords to the descriptions of your pins, pin consistently, and join some group boards, and your profile will be getting tons of traffic in no time flat!

Have you put your business up on Pinterest yet? What areas have you struggled with while using it for business? Let’s talk about it below, and I’ll be happy to answer your questions!


Automate Your Pinterest Marketing Using Tailwind

Did you know that 71% of all small businesses don’t use Pinterest? Yeah neither did I. That statistic is shocking! Pinterest is one of the fastest growing platforms out in cyberspace these days. Which makes being on there for your business a must. Make sure to keep reading to find out how to automate Pinterest for your Etsy biz!

Automate your Pinterest with Tailwind

As a small business owner, I understand the struggle of trying to do all the things. You have everything on your shoulders, from creating your products to doing the SEO for your listings, taking pictures, and being on social media. The thought of having yet another thing to do just seems like one more thing that sucks away your time.

Princess Bride

Being on Pinterest seems overwhelming for sure. But I’m here to tell you there’s a way to get this strategy working for you with minimal effort. The secret to having this amazing tool work for you? Tailwind. Below I’ve laid out some steps to take to get your Pinterest strategy moving on autopilot. (So you can go back to doing all the things!)

Start by having a solid Pinterest account

Create 7-10 boards with topics that are in your niche, and full of great content. Make sure the boards reach out to an audience that is a little larger than your niche. That way you can get in front of as many eyes as possible. If you need some help on setting up your Pinterest profile to make sure it’s as good as it can get, check out this article.

Use Tailwind to Start Scheduling

Tailwind is a Pinterest scheduling tool that makes your life so much easier. Just like you do with your Instagram and Facebook posts, this tool allows you to schedule a month’s worth of pins, in under an hour. Go searching on Pinterest for great content that will fit into your niche and brand, and add those pins to Tailwind.

Tailwind is incredibly handy because it can scan your Pinterest account and find the best times to pin things to your boards based on past interactions. So for example, a sample schedule of when to pin things might look like this:

Tailwind Scheduling Peek

Notice how each day has times scheduled out, with extra time built in for you to add your own time slots. The best part about this is that you don’t have to spend all day pinning images to Pinterest manually. Tailwind will take the pins you give it, and hum quietly in the background while you get to work on other things.

Join a Tailwind Tribe

Another powerful tool that you can use inside Tailwind is called a Tribe. Tribes are basically a community of other like-minded pinners that are all sharing their content. The idea is that you share their pin to a board, and they’ll share yours.

You can join a few different tribes to get more exposure and get in front of different audiences. It’s also a great way to add pins to your pinning schedule to go out onto your boards! A little peek into a tribe might look something like this:

Join a Tribe on Tailwind

There’s a ton of great pins available in each tribe that you can use to fill out your boards. And because rising tides lift all ships, the more you pin other’s stuff, the more they’ll pin yours! It’s truly a win/win! (If you’d like to get started with a Tribe, and don’t know which one to join, check out the Handmade Journey Tribe by clicking here: ) You’ll also get a 30-day free trial to check out all Tailwind has to offer, how cool is that?

Loops Are a Good Thing

One other super handy feature of Tailwind is the Smart Loop function. The smart loop will take the pins that you upload, and send them to as many boards as you want, spaced out evenly.

Smart Loops on Tailwind

So let’s say that you’ve joined five group boards on Pinterest. Smart Loop can be set up to take your pins, and add them to those five group boards over a set period of time. It will loop those pins to the boards on schedule, and evenly so that you’re not breaking any board rules, but you’re still getting your content into the mix.

These are just a few of the many benefits that Tailwind has to offer. This tool is so powerful that I can’t recommend using it enough. It will make your social media life easier, and you can still grow a sizeable and engaged audience on Pinterest, with minimal time and effort.

If you’re ready to try Tailwind, click here to get a free month and join our exclusive Tailwind tribe!

Have you tried Tailwind for your handmade biz yet? Why or why not? Let’s talk about it in the comments!