And Why You Should Start One ASAP
Are you ready to take your Etsy biz to the next level? Have you ever struggled with slow sales? Did you just come out with a new product line, and are at a loss for how to promote it? Then this blog post is definitely for you. If you’re in this for the long haul, and not just the short term ride, then you’re going to want an email list. And here’s why.
1. It’s a Free Form of Marketing
I hear this question a lot, “But Jami, what if I’m not ready to start sending emails right away?” Or, “I don’t know what to send out!” Go ahead and start the list, and begin collecting emails from people anyway. That way when you’re ready to send your first email, you have an engaged audience. Done is better than perfect, and trying to get your ducks in a row before you send out that first email will cause you to stall out, and you won’t ever get started.
A good place to start with creating your email list is with a service called Mailchimp. Mailchimp is free for up to 2,000 subscribers, and you really can’t beat free!
2. Because you own it!
I’m a huge fan of social media. Instagram in particular. But the problem with using these for your marketing platform, is that anything could happen to them. They could shut down tomorrow, and you’d lose your audience. You are not guaranteed a spot on their site indefinitely, and then you’d really be out of luck.
But with an email list, these people are yours forever (unless they unsubscribe) and you are able to market to them anytime you want. Your email list subscribers are there for the duration and that’s what you want!
3. Everyone on Your List is a Fan
It’s tough to get people onto an email list these days because there’s so much spam out there. Everyone and their dog is trying to send us an email and it can get overwhelming. So if someone opts in to yours, it means they’re a true fan!
They’ll be honestly interested in what you have to offer. Some might follow you on social media, or comment on posts, or share a pin now and then, but that doesn’t make them a true fan. Opting in to your email list means they are really invested. These people are ready to see what you have to say, and you can market to in their inbox. This way, you have a better chance of getting them to know, like and trust you.
*Bonus Tip: Add the link to sign up for your email list to the bottom of every product description in your shop! Also add it to your shop announcement at the top!*
These tips are just three reasons why I believe it’s so important to start an email list for your biz right away! It can take some time to get people onto your list, and you definitley have to apply patience. However done correctly and given enough time, an email list can be such a powerful tool to have in your arsenal.