Etsy Product Titles
Etsy titles serve so many purposes. They are absolutely vital to Etsy SEO, they tell the buyer what it is they are looking at and they are a buyer’s first look at your writing. First impressions are important so crafting the perfect Etsy title should be a priority for your Etsy shop.
Trying to create a title that fits the bill for all of these purposes can be really daunting. There’s a fine line between pleasing the search engine and your buyers. When I first started my Etsy store in April of 2016 my titles were so short and just horrible. I had no clue what I was doing and didn’t get many sales. Updating my titles (as well as tags) has been one of the most helpful things I’ve done to get the sales I needed to quit my corporate job and focus on my handmade shop full time.
Tip # 1: Use clear and concise titles that aren’t too long
Etsy allows up to 140 characters for your title. As I mentioned in my Etsy SEO post you want to a variety of keyword phrases in your title but you don’t want the title to be too long. Etsy says that shorter titles convert into sales better because they are easier for the buyer to read and understand.
I recommend creating a title that is between 75 and 120 characters long. This gives you plenty of room to get in keyword phrases but ensures the title isn’t too long that it’s tough for buyers to read.
Tip # 2: Use keyword phrases and separate them for readability
Etsy SEO relies on your title to determine which keyword phrases you should rank for. This means you want to fill your title with as many keywords as possible. You want to make sure they are readable, though. One way to do this is to separate keyword phrases with commas, dashes, slashes or the pipe symbol. I personally prefer dashes with a space before and after the dash. Here is an example of a title for a wood sign that says Uncork & Unwind:
Wine Wood Sign – Uncork and Unwind Wine Gift – Rustic Kitchen Decor – Bar Sign
Tip # 3: Use title case in your title for a professional look
I’ve seen a lot of Etsy titles with all caps or all lowercase letters. While I think that can have its place I really love the look of title case within a title. I’m not great at explaining grammar but click here to read more about what title case is and how to use it.
Tip # 4: Put the most relevant keyword phrase at the front of the title
When your listings are viewed from the search results only the first 20-40 characters will appear. The rest of the title will be truncated and will only be visible if the buyer clicks on your listing. For this reason the first few words need to be the most relevant words that accurately tell the buyer what it is they’re looking at.
Takeaways for Etsy Titles:
- Use about 75-120 characters of your title and make sure it’s clear and easy to read
- Separate your keyword phrases for readability. I recommend commas or dashes.
- Use title case for a professional look
- Put the phrase that best describes your product at the front of the title
P.S. – I know all of this can seem overwhelming and overly complicated. Take it one step at a time and just work on a few listings per day. Also, check out this post where I explain why Etsy SEO is so complicated and the factors that impact the search ranking.
Ready to take your Etsy SEO to the next level?
Disclaimer: The above info is what has worked really well for me in my experience of running a successful Etsy shop. While it has worked for me, you may experience a different result. Make changes slowly and be sure to save any previous information you are replacing in case you find that your previous choices worked better for you.