Etsy Product Titles

Etsy titles serve so many purposes.  They are absolutely vital to Etsy SEO, they tell the buyer what it is they are looking at and they are a buyer’s first look at your writing.  First impressions are important so crafting the perfect Etsy title should be a priority for your Etsy shop.

Trying to create a title that fits the bill for all of these purposes can be really daunting.  There’s a fine line between pleasing the search engine and your buyers.  When I first started my Etsy store in April of 2016 my titles were so short and just horrible.  I had no clue what I was doing and didn’t get many sales.  Updating my titles (as well as tags) has been one of the most helpful things I’ve done to get the sales I needed to quit my corporate job and focus on my handmade shop full time.

Tip # 1:  Use a variety of keyword phrases in your title

Etsy allows up to 140 characters for your title.  As I mentioned in my Etsy SEO post you want to a variety of keyword phrases in your title.  Etsy says that shorter titles convert into sales better because they are easier for the buyer to read and understand.  But it’s still really valuable space because Etsy uses the title space along with the tags to determine which keywords you’ll appear for when a buyer searches on Etsy.

Keeping those two things in mind I recommend creating a title that is between 75 and 120 characters long.  This gives you plenty of room to add in quite a few keyword phrases but ensures the title isn’t so long that it’s tough for buyers to read.

Tip # 2: Use keyword phrases and separate them for readability

Etsy SEO relies on your title to determine which keyword phrases you should rank for.  This means you want to fill your title with as many keywords as possible.  You want to make sure they are readable, though.

One way to do this is to separate keyword phrases with commas, dashes, slashes or the pipe symbol.  I personally prefer dashes with a space before and after the dash.  Here is an example of a title for a wood sign that says Uncork & Unwind:

Wine Wood Sign – Uncork and Unwind Wine Gift – Rustic Kitchen Decor – Bar Sign

Tip # 3: Use title case in your title for a professional look

I’ve seen a lot of Etsy titles written in all caps or all lowercase letters.  You definitely can do that if you want but I don’t recommend it.  Your titles won’t look as professional.

So instead, I recommend using title case.  This means only using capital letters for the principal words. Articles, conjunctions, and prepositions do not get capital letters unless they start the title.

Tip # 4: Put the most relevant keyword phrase at the front of the title

When your listings are viewed from the search results only the first 20-40 characters will appear.  The rest of the title will be truncated and will only be visible if the buyer clicks on your listing.

For this reason, the first few words need to be the most relevant words that accurately tell the buyer what it is they’re looking at.  This will help the buyer know they’ve found what they’re looking for.

Takeaways for Etsy Titles:

  • Use about 75-120 characters of your title and make sure it’s clear and easy to read
  • Separate your keyword phrases for readability.  I recommend commas or dashes.
  • Use title case for a professional look
  • Put the phrase that best describes your product at the front of the title

P.S. – I know all of this can seem overwhelming and overly complicated.  Take it one step at a time and just work on a few listings per day.  Also, check out this post where I explain why Etsy SEO is so complicated and the factors that impact the search ranking.

Ready to take your Etsy SEO to the next level?


19 comments on “Top 4 Tips for Constructing the Perfect Etsy Title”

  1. I’ve already begun to change titles and I’m hoping that I’m going in the right direction…I’ve found the information you provide helpful and will continue to make changes…thank you…

  2. Hi, I’d like to understand why you prefer dashes for separating your title phrases?

    Dashes, when used correctly, use 3 characters (or spaces) compared to 2 for commas; sometimes a few extra characters can come in handy.

    But the MOST important reason for using commas is that the title can then be copied to the tags box/field and hitting Enter breaks the title up into separate tags! This works perfectly when your phrases are 20 characters or less, which is the maximum length of a tag. If you need to edit a phrase to make it fit into 20 characters, be sure to edit the phrase in the title too.

    • I like dashes because they make the title a little easier to read. It’s just personal preference. If I am a few characters short of fitting in a keyword I really want to include I’ll switch to commas. I make my lists for my tags in notepad so I’ll put each phrase on it’s own line then go back in and add commas. That work well for me but if you have a different process definitely use it. 🙂

  3. After 6 fairly successful years on Etsy, my shop has taken a dramatic downward turn. Sales are down 20% and I’m at a loss. I found your website a few days ago and have been making updates as fast as I can, but after reading this set of tips I’m confused as to how to continue. I sell necklaces created from either pendant bases with glass domes or recycled Scrabble tiles. There are over 250 necklaces in my shop – all are one of those two styles. How on Earth am I going to get SEO to work for me without competing with myself?

    • Hi Aimee! The main thing is to focus on is just putting a different keyword phrase at the front of your title. It doesn’t have to be majorly different. Just make slight changes and you’ll be fine. Hope that helps!!

  4. I am reading here that you are recommending keyword stuffing. I have read in so many other places that keyword stuffing is no longer recommended. That Etsy is moving more towards google search which likes shorter title and no more keyword stuffing in the title. So much change and so much contradicting information…. i am not sure what advice to follow. I have over 12,000 sales and have done very well up until last June. Everything changed.

    • Sorry for the big delay Lisa. Etsy has said they are moving toward that but they have no timeframe as to when they’ll be making that change. So until that happens I still teach the way that works, which is this method. Hope this helps!!

  5. Thank you very much!
    please let me know when you have new cursus, I will be very happy to purchase.

  6. Hi Jami, these tips still works for 2019? Cause ETSY changes a lot, and when i fix all, changes again, it´s insane….Thanks 🙂

    • Hi Claudia,

      While Etsy does change their policy and algorithm on the regular, the basics are still very much relevant. The trick is to make sure that you stay current on their updates and go with the flow instead of getting stuck in the familiar! 🙂

    • Hi Claudia,

      While Etsy does change their policy and algorithm on the regular, the basics are still very much relevant. The trick is to make sure that you stay current on their updates and go with the flow instead of getting stuck in the familiar! 🙂

  7. I have seen a lot about making titles read more like a sentence using your keyword phrases..what are your thoughts on this?

    • Hi Adrian,

      Etsy has come out saying that shorter titles that read easier do tend to convert to sales more often. My advice on that would be to try to keep your titles as reader-friendly as you can and still get your keyword phrases in there. (I’d recommend 75-100 characters as a good jumping off point!)

      Let me know if you have any other questions, and thanks for reading!


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