5 Easy Ways to Create Video for Your Handmade Business

Creating video for your handmade business can seem super scary. The first time I made a video, my hands got all sweaty and I had to do probably 100 takes before I felt it was worthy of being shared.

But as I mentioned in my last blog post 5 Ways To Use Live Video To Grow Your Handmade Business, using video for your handmade business is going to be an important part of your social media strategy in 2018. Read on to learn 5 easy ways to use video (that aren’t super scary)!

Creating video for your handmade business is a great way to your handmade products in front of more people and beat the Facebook and Instagram algorithms because they prefer video.

#1 Hyperlapse Videos

I love watching Instagram videos where someone speeds up their production process. Did you know those videos are really easy to do? With your cell phone, a tripod, and a nifty app called Hyperlapse- you can take videos as you are creating products and with the Hyperlapse app (iTunes), speed them up and post them not only on Instagram but Facebook as well!  And you don’t have to show your face or speak so it’s a low anxiety way to get started with video.

If you’re on Android a good alternative is your phone’s native hyperlapse feature (if you have a newer Samsung) or the Microsoft Hyperlapse app (Android).

If you are worried about showing too much of your process, that’s okay. You can record yourself packaging orders or even just record a small part of the process. You don’t have to give away any secrets. Keep these short and show just enough to draw people into the video.

#2 Show Off Your Products

Do you make something using glitter, or a material that is really hard to catch its true beauty in photos? A video is a great way to show the details that photography is hard to capture. Again- you can accomplish this with your phone, and an app called Boomerang (iTunes or Android). Boomerang is an app from Instagram that takes a burst of photos or a video and stitches them together into a high-quality mini video that plays forward and backward.

Lets say you make decals with glitter vinyl- you could record a short video of you turning that decals different direction in the light to catch the reflection of the glitter. Bommerang will than speed that up into a short video that plays backwards and forwards. There are all kinds of fun ways you can use it to show off your products!

#3 Show Off Your Workspace

I know, I know… you’re likely thinking “But my workspace doesn’t look like it came out of an IKEA catalog! I work at my dining room table”. That’s okay! People love to know the person or place behind a product. You don’t have to show off all of your workspace either.

Don’t want to hear yourself on video? You don’t need to say anything if you don’t want to. Just pan around your space and post!

Side note- did you know you can turn the sound off videos on Instagram? So don’t worry if your dog is barking in the background, or your toddler comes running in while you are recording it- you can still post it, and just turn off the sound.

#4 Collage of Your Products

This tip doesn’t even require you to take a video at all! All you need is photos of your products and any collage video app. My go to app is FilmoraGo (iTunes or Android). I just upload photos of my items, add some cool effects, some music if I’d like and I have a professional looking video of my items I can post.

These types of videos are great to do for holidays and special occassions- so create different collage videos that showcase your seasonal products together.

#5 Introduce Yourself

I am pushing my Handmade Journey Academy members this year to really take a step outside of their comfort zone. Putting yourself in front of the camera may be really far outside of yours. As I said- it was really scary at first for me, and sometimes still is! But again, all you need is your phone and a tripod.

I challenge you to record a quick 30 second video introducing yourself to your audience. Share a little bit about yourself and why you started the handmade journey that you’re on. You’ll be surprised at how much your audience loves connecting with you in this way.

5 Ways To Use Live Video To Grow Your Handmade Business

In my 2018 Handmade Seller Predictions Guide, I shared how live video is going to be huge on social media this year. With the Facebook Algorithm changing (again!) and Instagram showing less of your posts to your followers, live video is an amazing way to hack the algorithms and connect with your followers.

Its easy to see why- 80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. (Source: Livestream and New York Magazine Survey) Here I’m sharing 5 ways to use live video (on Facebook or Instagram) to grow your handmade business!

 

Live video is an amazing way to connect with your buyers and increase your sales to grow your handmade business. Here I'm sharing 5 of my favorite ways to use live video to get in front of new customers. Use live video to grow your Etsy shop today!

#1 Connect With Your Audience With Live Video

Did you know that 4X as many consumers would rather watch a video about a product than read about it? That tells us that video- not just Facebook or Instagram Live- is a great way to connect to your audience. Especially in the handmade market where customers want to get to know the person behind the business!

And there are so many ways to connect with your audience using video.  Share a quick video about why you started your handmade business or to tell a little bit about yourself.  Tell your audience why you fell in love with the products you make and why you’re so passionate about your business.

#2 Host a Live Video Sale

Have seasonal items you don’t want to hang on to until next year? Items that have slight flaws that you don’t want to sell at full price? These are both great products to offer during a Live Sale.

During a Facebook or Instagram Live you can show off your items by hosting a live sale. Encourage your viewers to share the video with their friends. You could even offer viewers a discount on their purchase if they share the video.  This is a great way to get in front of new buyers.

#3 Build Hype for New Products

Coming out with a new product line? Or maybe just one new item? Live video is a great way to share your new products, give a demonstration on how to use them, or share your inspiration for your new line or product.

You can answer any questions your followers have about the new items or show them sneak peeks of what’s coming.  You can even include your customers in the creation process by asking for their opinion on colors, materials, or product ideas.

#4 Give a Look Inside Your Business

You can also use l video to give followers a behind-the-scenes look at your business and how you work. Share your processes, your work space, your materials, etc.

You might also focus on an aspect of your business that your target audience would be interested in learning more about.  To you, this info may not seem entertaining but we love to take a peek into other people’s lives and businesses.

If you’re not comfortable using live video just yet, try creating a hyperlapse video (sped up video) showing you crafting.  You don’t have to show your face either.  Just show your hands making the product.

#5 Answer FAQs

Customer service is an important part of any business. Chances are, you answer every question that comes in, even if it’s a repeat question. While it’s important that you respond to every question, this can eat up a lot of time. Fortunately, this is an area where live video can be useful.

For example, you might identify a common question that you receive, and rather than answer the question again and again, you can have a Facebook Live video session to answer it. Its also a great time to see what other questions your followers may have about your products.  You can link to this video next time someone else has the same question.

5 Tips for Irresistible Etsy Product Descriptions

Etsy product descriptions are often one of the most overlooked parts of a listing.  The text that you include in your descriptions can be one of the biggest determining factors over whether your shoppers click Add to Cart. These 5 tips will give you all the tools you need in order to write irresistible Etsy product descriptions!

5 Tips for Irresistible Etsy Product Descriptions

 

Tip #1: Break Your Description Down into Sections

Sectioning off your Etsy product descriptions keeps them easy to scan through. Most Etsy customers are browsing Etsy and looking at tons of listings at once to make a decision on what to buy. If your product descriptions are in one huge paragraph, the buyer will feel overwhelmed and not want to read it so keep paragraphs to 2-3 sentences max.

Tip #2: Add Titles to Your Sections

Adding titles to your sections of your descriptions makes it easy for customers to zero in on the information they need. Use titles such as: Size, Processing Time, Customization throughout your description.  You can add bullet points or put these titles in all caps so that they stand out and are easy to spot.

Tip #3: Answer as Many Potential Buyer Questions as Possible

One thing to remember is that a confused buyer will move on. If a buyer is left with lingering questions, most buyers aren’t going to bother reaching out to you to ask for more info.

Make sure you answer as many questions as possible that any potential buyer may have. If it’s a shirt, is it true to size? Is it unisex or woman’s fit? If its a sign, what are the dimensions? If it’s a headband, what size head will it fit? What materials were used in your products?  What’s your processing and shipping time-frame?  Answer these common questions in a clear and concise way.

Tip #4: Add a Call to Action

A call to action is important because it’s where you ask your buyer to do something else.  A great call to action to add to your Etsy shop is to encourage buyers to keep browsing the rest of your items in your shop.  Add your call to action at the bottom of your description.

In my own shop I put something like this at the end of each product description: “Be sure to check out the rest of my rustic wood signs:”.

Tip #5: Add a Link to Your Etsy Shop

This tip falls right in line with the call to action tip.  Right below your call to action add in the link to your Etsy shop.  Because it’s an Etsy link this will be clickable and will encourage buyers to check out the rest of your listings.

The longer you can keep someone in YOUR shop, the more likely they are to buy YOUR products! This is the most crucial tip! If you do nothing else, use this tip!

Bonus Tip: Add a Sales Pitch

If you had a brick and mortar store you’d be able to talk up your products to your customers. Unfortunately you can’t do that on Etsy but a sales pitch paragraph at the top of your products is the next best thing.

This helps people envision the products in their life or helps them determine who the product would be a good gift for.  It’s also a way to naturally sprinkle in some of your keyword phrases which Google loves.

To help you write your sales pitch I’m sharing an exclusive template where you just need to drop in the words to quickly create a sales pitch for each of your listings.  You’ll get a printable version too!  I’ve also shared a few examples to help you visualize how to use the template.

To grab the template and see the examples simply type your name and email below:

Click here to grab a printable PDF version of the sales pitch template or check it out below!


Sales Pitch Template:

This (product name) that (describe a feature of the product) is the perfect (another word for what the product is) to (what is it used for?). This also makes a great gift for (who would it make a good gift for?). It would look great (where can you put this particular item?).

Example 1:  This red keyhole scarf that includes woven glitter yarn is the perfect gift for the mom in your life. This also makes a great gift for a friend who needs to stay warm. It would look great accessorizing your fall outfits as well.

Example 2:  This rustic wood sign that says Uncork & Unwind is the perfect wall decor to show off your love of wine. This also makes a great gift for wine loving friends and family. It would look great hanging in your farmhouse style kitchen or above your wine bar.

Example 3:  This blue and yellow baby blanket that can be personalized with your child’s name is the perfect bedding to accessorize your baby’s crib. This blanket also makes a great gift for new moms looking to personalize their baby’s room. It would look great thrown over the side of a crib or even hanging on the wall.

Boost Sales with Etsy Promoted Listings

As a handmade seller myself, I understand the struggle to grow your business.  I’m always on the lookout for strategies that can help improve sales with little time or money investment and Etsy promoted listings is one of my favs.

Most sellers will find that Etsy promoted listings can improve sales within just a few days.  Read on to learn what Etsy promoted listings are, why you need to use them, and how to set these Etsy ads up.

Etsy Promoted Listings are a great way to boost your Etsy sales. In my own shop I saw a 10% sales increase after using Etsy Promoted Listings.

What are Etsy Promoted Listings?

Etsy Promoted listings are featured Etsy ads to help your products receive more exposure.  It’s like paying for a boost in the search results.  This means that more buyers will see your listings and you’re more likely to get sales.

Promoted listings work in an auction style format.  You’ll compete against other sellers for ad space.  Also Etsy will show your ad based on the amount you’re willing to pay for each click which is your bid and the quality and relevance of your listing.

The more you pay per click the more likely your ad is to be shown.  Higher per click costs also means you’ll be paying more for the ad space.

Why use Etsy Promoted Listings?

The main goal for most Etsy sellers is consistent sales and promoted listings can help you achieve that.  My first year on Etsy I generated over $4,000 in sales from promoted listings alone.  That was over 10% of my sales so promoted listings really made a huge difference.

If you’re having trouble gaining momentum with your listings or you’d just like to see more sales promoted listings can be a great way to achieve that.  I recommend trying promoted listings out for a week.  You can set it up so that the max it will charge is $1 per day so for an investment of $7 or less you can try it out and see if it helps your shop.

How do I set up Etsy Promoted Listings?

You can set up promoted listings by going to your Etsy Shop Dashboard, then to Marketing, and then to Promoted listings.  You’ll find the option to turn on promoted listings by clicking the Manage button.

You’ll also find various settings that can help fine tune your promoted listing strategy within the Manage section like setting the max cost per click.  I recommend fine tuning that setting to make sure Etsy isn’t taking too much of your profits.

Watch below to see my exact strategy and steps:

To help you even further I’ve created a video tutorial for you where I share my tested Promoted Listings strategy and my recommended max cost per click to help protect your profits.  The video below walks you through the entire process of turning on and setting up promoted listings.

This in an exclusive strategy that’s normally only available to the paid members of the Handmade Journey Academy but I’m making it available here for a limited time.  To watch the video simply type your name and email below.

6 Things to Try When Your Etsy Sales Slow Down

I know how frustrating it can be when your Etsy sales drop unexpectedly.  Many people will try to find something or someone to blame and will lose motivation.  That’s the opposite of what you should do though.  When sales drop that’s a great time to experiment with something new.  Trying something new will renew your motivation and hopefully lead to more sales.  Here are 6 of my favorite things to try when your sales drop.

When your Etsy sales slow down it's easy to lose motivation. Here are a few things to try so that you can get your sales back up as quickly as possible.

Run a Sale

During slow periods you may want to offer an extra incentive to shoppers to purchase your products.  You can use Etsy’s new Sales & Coupons tool to create a sale or create a coupon code.  When you set the sale up make sure you tell your buyers that it’s a limited time only sale to encourage them to make a purchase then and there.

Also, make sure your sale is enticing enough.  I recommend using a discount percentage of at least 20% off or an amount of $5 off.  Buyers aren’t really motivated by discounts that are any lower.

Try Extra Renewing

Most sellers don’t know about my favorite Etsy strategy.  Extra renewing is when you renew your Etsy listings outside of the normal 4 month period.  One of the biggest factors that determines where your listings will rank in the Etsy search results is called recency which is how recently an item was listed or renewed.

Paying 20 cents to renew your listing will often give it a big bump in the search results.  You may be concerned about paying this extra fee but I like to think of it as advertising.  With any business you’ll likely have to spend some money on advertising so figure out what your advertising budget is and use a portion of it for extra renewing.  Click here if you’d like to learn more about extra renewing.

Use Etsy’s Promoted Listings

Promoted listings are a way to purchase ad space on Etsy.  On each page of the Etsy search results you’ll find designated ad spots at the top and at the middle of the page.  You can pay for Etsy promoted listings for a chance for your product to be featured in these spots.  It’s a great way to build momentum for your business and increase your sales.

I will give a word of caution though.  If you leave your promoted listings set at the default max cost per click (the fee you’ll be charged if someone clicks on your ad) they can get really pricey.  Try out different max cost per clicks and keep a close eye on how much you are spending on promoted listings vs the revenue they are generating.  Click here to learn my exclusive promoted listings strategy.

Host a Giveaway

A giveaway can be a fun way to get some excitement buzzing about your brand.  I love Instagram giveaways because you can collaborate with other handmade sellers or Instagram influencers and get in front of their audience too.

Try to collaborate with other sellers who have the same target audience.  If you sell jewelry you may want to team up with someone who sells scarves.  Or if you sell soap you may want to team up with someone who sells wash cloths.

Work on SEO

SEO or search engine optimization is the work that you do to make sure your listings have the best chance to appear in as many different Etsy search results as possible and as high in the search results as possible.  This work is the key to getting views on Etsy which will lead to sales.

SEO is a never ending process so even if you’ve put in effort to optimize your listings in the past you can always improve.  Look at the past few weeks and see if any of your keyword phrases aren’t getting any views.  If they aren’t you may either want to try extra renewing or your may want to try a different phrase.  If you’re not sure what SEO is click here to learn the basics.

Take New Photos

I can’t stress the importance of good photos enough.  If you want to ensure that buyers click on your listings you need a photo that is inviting.  The recipe for success is a photo that is bright where the product is the star of the show.  If you feel like your photos could use some work I recommend taking advantage of slower times and experimenting with new backgrounds or photo locations.

Also if you sell accessories or apparel try to find a friend who is willing to model your products for you.  Modeled photos give the buyer an idea of the size of the product and how they can wear the product.  If you’d like to learn more about taking great photos for Etsy click here for my top photo tips.

Keep Trying New Things

Hopefully these tips help break you out of your low sales rut.  The key to growing a business is to focus on trying new things and experimenting until you find what works for your products.  Stay curious and focused on learning new things and you’ll find that you can quickly turn a period of low sales around.

Want some help with your Etsy shop?  Click below to grab your free Etsy Makeover checklist!

1 2 3 4