Etsy product descriptions are often one of the most overlooked parts of a listing. The text that you include in your descriptions can be one of the biggest determining factors over whether your shoppers click Add to Cart. These 5 tips will give you all the tools you need in order to write irresistible Etsy product descriptions!
Tip #1: Break Your Description Down into Sections
Sectioning off your Etsy product descriptions keeps them easy to scan through. Most Etsy customers are browsing Etsy and looking at tons of listings at once to make a decision on what to buy. If your product descriptions are in one huge paragraph, the buyer will feel overwhelmed and not want to read it so keep paragraphs to 2-3 sentences max.
Tip #2: Add Titles to Your Sections
Adding titles to your sections of your descriptions makes it easy for customers to zero in on the information they need. Use titles such as: Size, Processing Time, Customization throughout your description. You can add bullet points or put these titles in all caps so that they stand out and are easy to spot.
Tip #3: Answer as Many Potential Buyer Questions as Possible
One thing to remember is that a confused buyer will move on. If a buyer is left with lingering questions, most buyers aren’t going to bother reaching out to you to ask for more info.
Make sure you answer as many questions as possible that any potential buyer may have. If it’s a shirt, is it true to size? Is it unisex or woman’s fit? If its a sign, what are the dimensions? If it’s a headband, what size head will it fit? What materials were used in your products? What’s your processing and shipping time-frame? Answer these common questions in a clear and concise way.
Tip #4: Add a Call to Action
A call to action is important because it’s where you ask your buyer to do something else. A great call to action to add to your Etsy shop is to encourage buyers to keep browsing the rest of your items in your shop. Add your call to action at the bottom of your description.
In my own shop I put something like this at the end of each product description: “Be sure to check out the rest of my rustic wood signs:”.
Tip #5: Add a Link to Your Etsy Shop
This tip falls right in line with the call to action tip. Right below your call to action add in the link to your Etsy shop. Because it’s an Etsy link this will be clickable and will encourage buyers to check out the rest of your listings.
The longer you can keep someone in YOUR shop, the more likely they are to buy YOUR products! This is the most crucial tip! If you do nothing else, use this tip!
Bonus Tip: Add a Sales Pitch
If you had a brick and mortar store you’d be able to talk up your products to your customers. Unfortunately you can’t do that on Etsy but a sales pitch paragraph at the top of your products is the next best thing.
This helps people envision the products in their life or helps them determine who the product would be a good gift for. It’s also a way to naturally sprinkle in some of your keyword phrases which google loves.
To help you write your sales pitch I’m sharing an exclusive template where you just need to drop in the words to quickly create a sales pitch for each of your listings. You’ll get a printable version too! I’ve also shared a few examples to help you visualize how to use the template. To grab the template and see the examples simply type your name and email below.
Click here to grab a printable PDF version of the sales pitch template or check it out below!
Sales Pitch Template:
This (product name) that (describe a feature of the product) is the perfect (another word for what the product is) to (what is it used for?). This also makes a great gift for (who would it make a good gift for?). It would look great (where can you put this particular item?).
Example 1: This red keyhole scarf that includes woven glitter yarn is the perfect gift for the mom in your life. This also makes a great gift for a friend who needs to stay warm. It would look great accessorizing your fall outfits as well.
Example 2: This rustic wood sign that says Uncork & Unwind is the perfect wall decor to show off your love of wine. This also makes a great gift for wine loving friends and family. It would look great hanging in your farmhouse style kitchen or above your wine bar.
Example 3: This blue and yellow baby blanket that can be personalized with your child’s name is the perfect bedding to accessorize your baby’s crib. This blanket also makes a great gift for new moms looking to personalize their baby’s room. It would look great thrown over the side of a crib or even hanging on the wall.