5 Tips for Irresistible Etsy Product Descriptions

Etsy product descriptions are often one of the most overlooked parts of a listing.  The text that you include in your descriptions can be one of the biggest determining factors over whether your shoppers click Add to Cart. These 5 tips will give you all the tools you need in order to write irresistible Etsy product descriptions!

5 Tips for Irresistible Etsy Product Descriptions

 

Tip #1: Break Your Description Down into Sections

Sectioning off your Etsy product descriptions keeps them easy to scan through. Most Etsy customers are browsing Etsy and looking at tons of listings at once to make a decision on what to buy. If your product descriptions are in one huge paragraph, the buyer will feel overwhelmed and not want to read it so keep paragraphs to 2-3 sentences max.

Tip #2: Add Titles to Your Sections

Adding titles to your sections of your descriptions makes it easy for customers to zero in on the information they need. Use titles such as: Size, Processing Time, Customization throughout your description.  You can add bullet points or put these titles in all caps so that they stand out and are easy to spot.

Tip #3: Answer as Many Potential Buyer Questions as Possible

One thing to remember is that a confused buyer will move on. If a buyer is left with lingering questions, most buyers aren’t going to bother reaching out to you to ask for more info.

Make sure you answer as many questions as possible that any potential buyer may have. If it’s a shirt, is it true to size? Is it unisex or woman’s fit? If its a sign, what are the dimensions? If it’s a headband, what size head will it fit? What materials were used in your products?  What’s your processing and shipping time-frame?  Answer these common questions in a clear and concise way.

Tip #4: Add a Call to Action

A call to action is important because it’s where you ask your buyer to do something else.  A great call to action to add to your Etsy shop is to encourage buyers to keep browsing the rest of your items in your shop.  Add your call to action at the bottom of your description.

In my own shop I put something like this at the end of each product description: “Be sure to check out the rest of my rustic wood signs:”.

Tip #5: Add a Link to Your Etsy Shop

This tip falls right in line with the call to action tip.  Right below your call to action add in the link to your Etsy shop.  Because it’s an Etsy link this will be clickable and will encourage buyers to check out the rest of your listings.

The longer you can keep someone in YOUR shop, the more likely they are to buy YOUR products! This is the most crucial tip! If you do nothing else, use this tip!

Bonus Tip: Add a Sales Pitch

If you had a brick and mortar store you’d be able to talk up your products to your customers. Unfortunately you can’t do that on Etsy but a sales pitch paragraph at the top of your products is the next best thing.

This helps people envision the products in their life or helps them determine who the product would be a good gift for.  It’s also a way to naturally sprinkle in some of your keyword phrases which Google loves.

To help you write your sales pitch I’m sharing an exclusive template where you just need to drop in the words to quickly create a sales pitch for each of your listings.  You’ll get a printable version too!  I’ve also shared a few examples to help you visualize how to use the template.

To grab the template and see the examples simply type your name and email below:

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Click here to grab a printable PDF version of the sales pitch template or check it out below!

Sales Pitch Template:

This (product name) that (describe a feature of the product) is the perfect (another word for what the product is) to (what is it used for?). This also makes a great gift for (who would it make a good gift for?). It would look great (where can you put this particular item?).

Example 1:  This red keyhole scarf that includes woven glitter yarn is the perfect gift for the mom in your life. This also makes a great gift for a friend who needs to stay warm. It would look great accessorizing your fall outfits as well.

Example 2:  This rustic wood sign that says Uncork & Unwind is the perfect wall decor to show off your love of wine. This also makes a great gift for wine loving friends and family. It would look great hanging in your farmhouse style kitchen or above your wine bar.

Example 3:  This blue and yellow baby blanket that can be personalized with your child’s name is the perfect bedding to accessorize your baby’s crib. This blanket also makes a great gift for new moms looking to personalize their baby’s room. It would look great thrown over the side of a crib or even hanging on the wall.

 

Boost Sales with Etsy Promoted Listings

As a handmade seller myself, I understand the struggle to grow your business.  I’m always on the lookout for strategies that can help improve sales with little time or money investment and Etsy promoted listings is one of my favs.

Most sellers will find that Etsy promoted listings can improve sales within just a few days.  Read on to learn what Etsy promoted listings are, why you need to use them, and how to set these Etsy ads up.

Etsy Promoted Listings are a great way to boost your Etsy sales. In my own shop I saw a 10% sales increase after using Etsy Promoted Listings.

What are Etsy Promoted Listings?

Etsy Promoted listings are featured Etsy ads to help your products receive more exposure.  It’s like paying for a boost in the search results.  This means that more buyers will see your listings and you’re more likely to get sales.

Promoted listings work in an auction style format.  You’ll compete against other sellers for ad space.  Also Etsy will show your ad based on the amount you’re willing to pay for each click which is your bid and the quality and relevance of your listing.

The more you pay per click the more likely your ad is to be shown.  Higher per click costs also means you’ll be paying more for the ad space.

Why use Etsy Promoted Listings?

The main goal for most Etsy sellers is consistent sales and promoted listings can help you achieve that.  My first year on Etsy I generated over $4,000 in sales from promoted listings alone.  That was over 10% of my sales so promoted listings really made a huge difference.

If you’re having trouble gaining momentum with your listings or you’d just like to see more sales promoted listings can be a great way to achieve that.  I recommend trying promoted listings out for a week.  You can set it up so that the max it will charge is $1 per day so for an investment of $7 or less you can try it out and see if it helps your shop.

How do I set up Etsy Promoted Listings?

You can set up promoted listings by going to your Etsy Shop Dashboard, then to Marketing, and then to Promoted listings.  You’ll find the option to turn on promoted listings by clicking the Manage button.

You’ll also find various settings that can help fine tune your promoted listing strategy within the Manage section like setting the max cost per click.  I recommend fine tuning that setting to make sure Etsy isn’t taking too much of your profits.

Watch below to see my exact strategy and steps:

To help you even further I’ve created a video tutorial for you where I share my tested Promoted Listings strategy and my recommended max cost per click to help protect your profits.  The video below walks you through the entire process of turning on and setting up promoted listings.

This in an exclusive strategy that’s normally only available to the paid members of the Handmade Journey Academy but I’m making it available here for a limited time.  To watch the video simply type your name and email below.

6 Things to Try When Your Etsy Sales Slow Down

I know how frustrating it can be when your Etsy sales drop unexpectedly.  Many people will try to find something or someone to blame and will lose motivation.  That’s the opposite of what you should do though.  When sales drop that’s a great time to experiment with something new.  Trying something new will renew your motivation and hopefully lead to more sales.  Here are 6 of my favorite things to try when your sales drop.

When your Etsy sales slow down it's easy to lose motivation. Here are a few things to try so that you can get your sales back up as quickly as possible.

Run a Sale

During slow periods you may want to offer an extra incentive to shoppers to purchase your products.  You can use Etsy’s new Sales & Coupons tool to create a sale or create a coupon code.  When you set the sale up make sure you tell your buyers that it’s a limited time only sale to encourage them to make a purchase then and there.

Also, make sure your sale is enticing enough.  I recommend using a discount percentage of at least 20% off or an amount of $5 off.  Buyers aren’t really motivated by discounts that are any lower.

Try Extra Renewing

Most sellers don’t know about my favorite Etsy strategy.  Extra renewing is when you renew your Etsy listings outside of the normal 4 month period.  One of the biggest factors that determines where your listings will rank in the Etsy search results is called recency which is how recently an item was listed or renewed.

Paying 20 cents to renew your listing will often give it a big bump in the search results.  You may be concerned about paying this extra fee but I like to think of it as advertising.  With any business you’ll likely have to spend some money on advertising so figure out what your advertising budget is and use a portion of it for extra renewing.  Click here if you’d like to learn more about extra renewing.

Use Etsy’s Promoted Listings

Promoted listings are a way to purchase ad space on Etsy.  On each page of the Etsy search results you’ll find designated ad spots at the top and at the middle of the page.  You can pay for Etsy promoted listings for a chance for your product to be featured in these spots.  It’s a great way to build momentum for your business and increase your sales.

I will give a word of caution though.  If you leave your promoted listings set at the default max cost per click (the fee you’ll be charged if someone clicks on your ad) they can get really pricey.  Try out different max cost per clicks and keep a close eye on how much you are spending on promoted listings vs the revenue they are generating.  Click here to learn my exclusive promoted listings strategy.

Host a Giveaway

A giveaway can be a fun way to get some excitement buzzing about your brand.  I love Instagram giveaways because you can collaborate with other handmade sellers or Instagram influencers and get in front of their audience too.

Try to collaborate with other sellers who have the same target audience.  If you sell jewelry you may want to team up with someone who sells scarves.  Or if you sell soap you may want to team up with someone who sells wash cloths.

Work on SEO

SEO or search engine optimization is the work that you do to make sure your listings have the best chance to appear in as many different Etsy search results as possible and as high in the search results as possible.  This work is the key to getting views on Etsy which will lead to sales.

SEO is a never ending process so even if you’ve put in effort to optimize your listings in the past you can always improve.  Look at the past few weeks and see if any of your keyword phrases aren’t getting any views.  If they aren’t you may either want to try extra renewing or your may want to try a different phrase.  If you’re not sure what SEO is click here to learn the basics.

Take New Photos

I can’t stress the importance of good photos enough.  If you want to ensure that buyers click on your listings you need a photo that is inviting.  The recipe for success is a photo that is bright where the product is the star of the show.  If you feel like your photos could use some work I recommend taking advantage of slower times and experimenting with new backgrounds or photo locations.

Also if you sell accessories or apparel try to find a friend who is willing to model your products for you.  Modeled photos give the buyer an idea of the size of the product and how they can wear the product.  If you’d like to learn more about taking great photos for Etsy click here for my top photo tips.

Keep Trying New Things

Hopefully these tips help break you out of your low sales rut.  The key to growing a business is to focus on trying new things and experimenting until you find what works for your products.  Stay curious and focused on learning new things and you’ll find that you can quickly turn a period of low sales around.

Want some help with your Etsy shop?  Click below to grab your free Etsy Makeover checklist!

Ways to Stay Motivated When Etsy Sales Are Slow

When your Etsy sales are slow it can be easy to feel like you’ve done something wrong.  Usually that’s not the case.  Retail sales are a constant roller coaster ride of ups and downs that often can’t be explained.  Here are some tips that will help you stay motivated and moving forward with your business when sales are slow.

Here are some tips that will help you stay motivated and moving forward with your handmade business when Etsy sales are slow.

Find Something That Motivates You When Etsy Sales Are Slow

It’s hard to stay positive and motivated when sales are down.  So take this time to lean on some motivational tools.

  • One of my favorites is music.  Different music motivates us so find a positive song that really speaks to you or better yet a positive playlist.  Click here for a YouTube playlist of motivational songs that Handmade Journey members have recommended.
  • Read a motivational book or audiobook.  One of my favorites is You Are a Badass* by Jen Sincero.
  • There are a ton of YouTube channels and podcasts out there that are motivational.  I love the GoalCast channel on Youtube because it shares inspirational stories of people’s rise to the top.  Brilliant Business Moms is one of my favorite business podcasts.  Beth Anne delivers content for business owners in a positive and encouraging way.
  • Laughter can truly be the best medicine.  Find a new comedy moive or TV show that’s guaranteed to make you laugh.

Find an Accountability Buddy

Each of us needs someone that we can talk to about our business.  Here are a few ways to best use an accountability buddy.

  • Find someone who has a similar business or is at a similar stage in their journey.  Check in with them to share your successes and struggles.
  • Have an honest discussion with your accountability buddy about the things that can veer you off track with your business.  Let them know the things that have derailed you in the past so that they can motivate you when those things come up in the future.
  • Commit to a regular check-in time and put it on the calendar.  Knowing that you are going to be checking in with your accountability buddy is often enough to keep you motivated and moving forward with your business.

Learn a New Skill

Slow times in your business can be useful for learning a new skill which helps us keep our minds active and busy.

  • See if there are any local crafting courses being offered in your area.  Being around other creatives can be super motivating.  Even a paint night can be enough to break you out of the trap of feeling unmotivated.
  • Sign up for an online class through SkillShare.  They have tons of classes in areas like painting, crafting, cooking, marketing and so much more.  Click here to get two free months of SkillShare*.

Try Something New in Your Business

This is where you take the new skill you learned or something you’ve been wanting to try and you put it into practice.  Shaking things up by trying something new can help us stay interested in our businesses even when things aren’t going as well as we would like.

  • Try a new way to drive traffic to your Etsy shop.  Click here to learn some new ideas like hosting a giveaway, online party or signing up for a craft show.
  • Create a product that is different from anything you’ve created before.  Sometimes it can take a while to hone in on a product that your customers will go crazy for.  So try something new.  It doesn’t have to be drastically different either.  Try a new color scheme or a new technique.
  • Create a new shop icon or cover photo for your Etsy shop.  Sometimes when our business feels a little stuck it can do wonders to freshen up our shop.  Try using a free program like Canva.com which has free templates for shop icons and cover photos.

Remember How Far You’ve Come

When I’m feeling a little bummed out about my business I love to take a look back and remember all the things I’ve already accomplished.

  • Keep track of your sales in a fun way.  You can buy beautiful scratch off maps that are similar to a lottery ticket to celebrate each sale in a new state or country.  Click here to see an example of a US scratch off map* on Etsy and click here to see an example of a scratch off world map* on Etsy.  You can also print off coloring pages from your computer and color in each state or country as you make a sale.
  • Look back at your older photos or social media posts.  Often I’ve found that I’ve fine tuned my product creation and my photos over time without even realizing it.  Taking a look back at photos you’ve taken a few months or years ago can really be eye opening to show you how much you’ve grown.
  • Read some of your past reviews to remember how happy your products have made buyers in the past.  Creating a product that people love is often one of the main reasons that we all start a handmade business so this alone can often be really motivational.
  • Take a screenshot of accomplishments like when you hit your first 100 sales or when you receive a really great review.  You can even print these out and tape them up around your workspace.

Ready Your Business For Busier Times

The best way to make use of slower times is to really work on your business so that you’re ready for busier sales periods like the holidays.  You’ll stay busy which can help you stay motivated.

  • Take the time to get organized.  Make sure you have all of your supplies in stock and that you’re caught up on paperwork.  When sales are busier we often don’t have as much time for things like this so the slow times can be a perfect way to get caught up.
  • Get your shop in tip top shape.  Really learn and implement SEO strategies so that you can appear in as many search results as possible.  Also take new photos of your products to make your shop look fresh and inviting.  And grab your freebie Etsy Shop Makeover Checklist which will help make sure you’ve covered all the bases and have built a shop with a solid foundation.
  • Train a friend or family member to help you with your business.  Many sellers, especially those who create holiday decor or products that make a great gift find that their sales go up exponentially during the holiday season.  Use the slower times to find someone who is willing to help with your business and train them to make your products or package your products.
  • Prepare some freezer meals during your slow times so that you’ve got a quick and easy dinner already made on nights you’ve got a ton of orders to work on.  HappyMoneySaver.com has a ton of quick and easy options.

*This post may contain affiliate links as noted with an asterisk*, which means that if you click on one of the links I’ve included, I’ll receive a small percentage of the sale if you should make a purchase. But I only share products that I have tried and love or I would actually purchase myself.

The Skills You Need to Thrive as a Handmade Seller

When I started my first Etsy shop back in 2007 I had no clue how many different skills it would take to grow my handmade business.  I remember creating my first listing and hearing nothing but crickets.  It was then that I realized there must be more to thriving as a handmade seller than just creating a product and taking a few photos.

When most of us come to that realization we start researching and we quickly get overwhelmed after learning about all the hats we need to wear.  So I’m ready to break each skill down for you and give you some reassurances that you don’t need to master each one right away.

There are so many skills you need to learn to really thrive as a handmade seller. Read on to learn what those skills are that can help you succeed on Etsy and beyond.

Search Engine Optimization

I remember when I first heard SEO or search engine optimization mentioned.  I had absolutely no clue what it meant or why it mattered.  And because I had no clue my first Etsy shop completely tanked.

When I opened my second shop in 2016 I took the time to learn SEO and I realized it really did make all the difference.  When I really spent the time perfecting my SEO my views and my sales started to skyrocket.

Want to learn more about SEO?  This post will tell you what SEO is and why it is so important to achieving consistent sales.

Photography

Good photos are absolutely crucial to achieving sales on any handmade selling platform.  If your photos are dark, out of focus, or don’t showcase the product well buyers won’t click on them.  The buyer likely won’t know why they aren’t clicking but they’ll know the photo doesn’t appeal to them.

Product photography might seem overwhelming but taking the time to learn a little bit about getting the right light on your products (hint: natural light is best) and to learn a few quick editing tricks can make all the difference.

If you’d like to learn a few tips to get you started with product photography check out this post.

Social Media Marketing

Between Facebook, Pinterest, Instagram and Twitter you’re likely wondering where you should even start when it comes to social media marketing.  Plus it probably feels impossible to get any interaction with your posts.  You may feel like you’re spinning your wheels and not really accomplishing anything.

But it doesn’t have to be that way.  There are tips and tricks for each platform that can make all the difference.  It’s just a matter of focusing on one platform and really learning it well instead of trying to tackle every social media platform at once.  One of my favorite social media resources is the blog at Later.com which shares a ton of good info about Instagram.

Copy Writing

This skill isn’t discussed very often among handmade sellers but it’s a big one.  Learning how to properly write product descriptions and social media posts so that buyers will want to purchase or engage with your brand can give your business a huge boost.  Even learning to write a great tagline or about section for your Etsy shop can make a huge difference and determine if your customers want to connect with you.

But never fear.  There are some really great copy writing resources out there that can help and just like learning to write a good term paper, this is a skill that anyone can master with a little bit of practice.  I love checking out the articles at Copyblogger for copy writing tips and tricks.

Customer Service

Dealing with customers in a professional manner isn’t a skill most of us are born with.  Especially when working with difficult customers.  It can be so tough to know what to say and how to resolve issues that may arise.  But great customer service is key for handmade sellers.  When you offer amazing service your buyers will reward you with great reviews which will lead to more sales.

On the flip side, poor customer service will lead to bad reviews and buyers may even open cases against your shop which can lead to Etsy closing your shop.  So it’s definitely an area where you should ask for help if you have any questions or if you’re unsure how you should deal with a difficult customer.

Feeling Overwhelmed?

If you’re feeling overwhelmed after reading about all these skills you’re not alone.  But remember that Rome wasn’t built in a day and the same is true of your handmade business.  You can learn these skills over time.  As long as you’re working consistently to grow your business you’ll be fine.  So try not to get overwhelmed or feel like you need to be a pro at everything right away.

I do recommend investing time into growing your business and your knowledge.  It really will make all the difference in whether your business grows and succeeds over time.  Just remember to go at your own speed, however slowly that may be.  Don’t compare your journey to anyone else’s.  You’re doing this for you and your own business is all that really matters.

A great place to get started learning is the free Handmade Journey Facebook group.  I also have some super exciting things coming for you in the near future that will help you grow your skill sets even more!

 

Want some help with your Etsy shop?  Click below to grab your free Etsy Makeover checklist!

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